Develop a promotional plan aligned with customer expectations
Set margin and revenue targets , then accurately measure the ROI of each campaign.
Avoid over-promotion and destruction of value
Target the right promotional mechanisms by product, store, and customer segment
Manage order commitments and limit the risk of stockouts or overstocking
Harmonize promotions across all channels (store, e-commerce, drive-through)
Promotional strategies targeted and managed by the data
BOOPER MPS enables you to develop differentiated promotional strategies based on:
• The attractiveness of categories and products
• Store clusters
• Customer types
• Business objectives
AI identifies the most effective mechanics depending on the context:
• Immediate discounts
• Bundles and multi-buy offers
• Seasonal promotions
• Local offers
Result: better targeted, less expensive, and more effective promotions.
Promotional sales forecast and uplift effects
BOOPER MPS models purchasing behavior in promotional contexts using machine learning algorithms capable of predicting:
• Sales by product, store, and period
• Uplift effects by promotion type
• Cannibalization and demand postponement phenomena
• Indirect impacts on related categories
The models are continuously retrained based on actual campaign results.
Result: reliable forecasting of promotional volumes and better control of profitability.
Management of order commitments
BOOPER MPS ensures the operational execution of promotions through:
• Calculating sales forecasts by store
• Anticipating the quantities needed to order
• Limiting stockouts and overstocking
• Synchronization with the supply chain
Teams have a clear understanding of the logistical requirements before each operation.
Reporting and analysis promotion performance
The module offers advanced management tools:
• Customizable dashboards
• Monitoring promotional KPIs (ROI, uplift, margin, volumes)
• Comparative analysis between campaigns
• Comparison between stores, regions, and categories
• Performance history
Teams have a clear, shared, and actionable vision of results.
Price simulation
BOOPER MPS incorporates a price simulation engine (PSS) based on elasticity and AI to measure the impact of a pricing scenario on volume, revenue, and margin. It combines historical data, forecasts, and business rules to manage multiple objectives under constraints and support operational decision-making.
Geopricing and Price Tiers
BOOPER MPS manages geo-pricing and price tiers. Prices are simulated and optimized according to elasticity levels, margin targets, and business constraints, ensuring global consistency, local differentiation, and multi-level performance management.
Assortment management
BOOPER manages assortments according to formats, zones, and channels, integrating packaging sizes, sales forecasts, and product life cycles. Margin simulations enable decisions to be made on whether to introduce or withdraw products based on economic performance and profitability targets.
Governance and management
BOOPER secures pricing decisions through structured governance based on explainable models, business rules, and complete traceability of simulations. Multi-level validations ensure strategic consistency, risk control, auditability, and control of margin and performance variances.
How does AI optimize the performance of promotions in retail?
AI analyzes past sales, promotional mechanics, prices, seasonality, and customer behavior to predict the actual impact of promotions. It allows you to choose the best mechanics, the right discount level, and the right targeting to maximize ROI.
What data is needed to manage promotions with MPS?
MPS uses historical sales, promotional calendars, prices, margins, store data, inventory, and external factors (seasonality, events, competition).
Can we simulate the impact of a promotion before it is launched?
Yes. The "What If" simulation module allows you to test different promotional scenarios and measure their projected impact on volumes, revenue, and margin.
How does MPS help prevent over-promotion?
MPS identifies unprofitable promotions, measures their actual ROI, and proposes more effective alternatives. Decisions are based on objective data, not just history or intuition.
Is the solution suitable for complex, multi-country store networks?
Yes. MPS is designed for large retail accounts with multi-country, multi-store, multi-category management and centralized governance while maintaining local flexibility.
How can you accurately measure the ROI of a promotional campaign?
MPS compares actual sales to expected sales excluding promotions in order to isolate the uplift generated by the campaign. ROI is calculated by incorporating margin, costs, and additional volumes.
What is the ROI of an AI-based promotion management solution?
BOOPER projects deliver a rapid ROI by optimizing promotional budgets, reducing stockouts, and improving margins. Initial gains are typically seen in less than three months.
Solutions
Pricing Analytics
AI pricing platform focused on margin performance and business governance control.
Sales forecasting using AI
Anticipate demand and improve your business decisions with AI
Product matching: Cloning and chaining
Make your product comparisons more reliable with AI
Promotion management
Manage your promotions with precision and maximize their profitability
Markdown and Clearance Sale
Optimize your markdowns and accelerate the sale of your inventory
Studies & Data
Price surveys and web scraping
Monitor your competitors' prices online and offline
Diagnosis Price
Optimize your pricing strategy and secure your decisions
Price strategy development
Use your pricing strategy as a lever for creating sustainable value
Council
Operational Pricing Consulting
Bring clarity and control to your pricing decisions
Change management
Make your teams the driving force behind your pricing transformation
Pricing Training
Develop your operational or strategic skills
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