Promotion management
Promotion management
Promotion Management: Manage your campaigns with precision thanks to AI
BOOPER MPS enables retailers to design and manage their promotional action plans according to their business objectives: sales, margins, inventory turnover, and price image.
With the help of AI, you can build effective promotional plans, anticipate their impact, and make confident decisions before deployment.
Maximize the business and financial impact of your operations
Promotions remain a key driver for generating traffic and boosting sales. However, without robust modeling, their actual impact is often difficult to measure. The Promotion Management module enables you to model, simulate, and manage promotional campaigns.
Forecasting Volumes and Margin Impact
Simulate the impact of a promotion before launching it.
Optimized Selection of Promo Mechanics
Select the most profitable products and promotional formats for each objective.
Analysis of Past Operational Performance
Use past data to refine your future campaigns.
Promotions that are managed, not just triggered
In addition to calculating discounts, the module helps you maintain budget control and ensure consistency in your promotional activities.
Compliance with the Budgetary Framework
Maintain control over the overall promotional budget, category by category.
Multichannel Consistency
Ensure a consistent promotional approach across stores, the website, and marketplaces.
Identifying Low-Profit Promotions
Identify the processes that erode your profit margin without generating additional traffic.
Marketing-Pricing Collaboration
A single set of data shared across teams to align business objectives and profitability.
Customer testimonials
Discover how our customers leverage BOOPER's artificial intelligence to structure their pricing decisions, secure their margins, and accelerate their commercial performance.
We have made our entire pricing decision-making process more reliable thanks to BOOPER.
The teams now have a clear and shared view of price performance by category and by store, with data-driven recommendations.
The platform allows us to anticipate the impact of our choices on the margin and to justify our decisions to management with concrete and measurable indicators.
The predictive scenarios offered by BOOPER have transformed the way we prepare promotional campaigns.
We can compare several pricing scenarios before launch, measure their effects on volumes and profitability, and secure our business decisions.
This has allowed us to become more responsive while improving the consistency between supply strategy, price image and economic performance.
BOOPER has enabled us to industrialize our pricing approach without losing strategic control.
The teams have common tools to analyze the competition, simulate decisions and align field actions with business objectives.
We have structured a cross-functional governance that improves coordination between sales, marketing and finance while generating tangible results on the margin.
AI analyzes past sales, promotional mechanics, prices, seasonality, and customer behavior to predict the actual impact of promotions. It allows you to choose the best mechanics, the right discount level, and the right targeting to maximize ROI.
MPS uses historical sales, promotional calendars, prices, margins, store data, inventory, and external factors (seasonality, events, competition).
Yes. The "What If" simulation module allows you to test different promotional scenarios and measure their projected impact on volumes, revenue, and margin.
MPS identifies unprofitable promotions, measures their actual ROI, and proposes more effective alternatives. Decisions are based on objective data, not just history or intuition.
Yes. MPS is designed for large retail accounts with multi-country, multi-store, multi-category management and centralized governance while maintaining local flexibility.
MPS compares actual sales to expected sales excluding promotions in order to isolate the uplift generated by the campaign. ROI is calculated by incorporating margin, costs, and additional volumes.
BOOPER projects deliver a rapid ROI by optimizing promotional budgets, reducing stockouts, and improving margins. Initial gains are typically seen in less than three months.
