Our Clients · Why Booper

Why did our customers choose Booper?

Our clients are looking for explainable AI—not a “black box”—combined with advanced business rules to anticipate demand and make concrete recommendations. This isn’t just a promise: it’s measurable results from retailers who were already managing their pricing before we got involved.

4,000
Retail locations use our solution
44 billion euros
contracted revenue
+0.6 pt
minimal improvement in the profit margin
16
multi-criteria elasticity drivers
black U-shaped sign logo
Advitam Group logo (black)
black Mega Market logo
black kingfisher logo
Black Creo Store logo
Magasions Go Vietnam logo (black)
Gamm Vert Stores logo (black)
black Leclerc Stores logo
centraRetail stores logo (black)
Castorama stores' black logo
Barbotteau Group logo (black)
Bricorama stores logo (black)
Black Brico Depot store logo
Bricocash stores logo (black)
Bricomarché store logo (black)
Results

Results that can be measured, not just talked about

Each figure is based on our clients' actual performance—not on a generic case study.

4,000
managed retail locations
44 billion euros
contracted revenue
+0.6 pt
minimum improvement in the profit margin
5%
error rates, fast-moving forecasts
16
elasticity factors taken into account
65 / 35
Breakdown of Revenue: France / International
5 Reasons

Five reasons, as shared by our customers themselves

This is what they most often mention when asked why they chose Booper over another pricing project.

Retail expertise rooted in day-to-day operations

Booper speaks the language of the pricing, category, and finance departments— not that of a general-purpose publisher just getting started in the industry.

Advanced algorithms—never a black box

Elasticities, multifactor forecasts, “what-if” simulations: every recommendation remains interpretable and justifiable to the committee.

A ROI that’s quickly visible and easy to track

Margins, product mix, promotional effectiveness, stockouts: the impact is measured starting in the first few months of the pilot program.

A structured implementation, without a "big bang"

Scope definition, data integration, gradual configuration: each step is validated before moving on to the next.

Proven project governance

Clearly defined roles, approval workflows, and oversight bodies: pricing becomes a managed strategy, not an isolated initiative.

Let's discuss your pricing
Our DNA

Our Results-Driven DNA

01

Business performance

Pricing exists to drive profit margins and growth, not for its own sake.

02

Industry expertise and local presence

Teams with retail expertise, available throughout the project.

03

A Culture of Continuous Innovation

The models evolve based on our customers' data; they are not static.

04

Data Security and Governance

All data remains traceable, auditable, and under the customer's control.

Testimonials

What the teams that use it have to say

Feedback from our customers, anonymized at their request.

★★★★★
We've made our entire pricing decision-making process more reliable thanks to Booper.
EA, Director of Pricing, Food Retailer
★★★★★
The predictive scenarios provided by Booper have transformed the way we prepare our campaigns.
EB, Senior Category Manager, Home Improvement Retailer
★★★★★
Booper has enabled us to scale our pricing approach without losing strategic control.
EL, Sales Director, Luxury Brand
Frequently Asked Questions

Everything You Need to Know About Our Results

What sets Booper apart from a traditional business intelligence tool?

A BI tool provides metrics—it shows what has happened. Booper goes a step further: it recommends a course of action, a price, or a date for a change, based on predictive models and business rules specific to each retailer.

This difference changes the nature of the pricing teams' work: they no longer start with a dashboard that they have to interpret, but rather with a recommendation that has already been justified, which they then validate or adjust.

How does Booper ensure that AI remains explainable, without becoming a "black box"?

Each recommendation is accompanied by the factors that explain it: elasticity, competitive position, margin constraints, and seasonality. Nothing is presented as a decision made solely by the machine.

For a pricing team that must justify its decisions to a committee, this traceability is often the deciding factor—a figure that cannot be explained cannot be defended.

How long does it take to see an initial return on investment?

AI-assisted management begins as soon as the system is put into service, initially within a limited scope—a radius or a zone. The first effects on margins or stockouts are generally visible within the first few months of implementation.

This limited initial scope makes it possible to measure a real impact before expanding the tool to the entire network, rather than waiting for a full deployment to see the first results.

Does Booper replace the business expertise of pricing teams, or does it complement it?

For reference. The recommendations are suggestions, not requirements: teams retain control over validation, with configurable margin safeguards based on their own rules.

The goal is not to replace business judgment but to relieve it of repetitive work—checking each reference one by one in a spreadsheet—so that it can focus on the decisions that matter.

How does the implementation actually take place, step by step?

Strategic planning and audit of existing data, followed by data integration, gradual configuration of business rules, deployment in a pilot environment, and finally, continuous monitoring of results.

Each step is validated before moving on to the next—implementation does not happen all at once, which reduces project risk for teams who are new to the tool.

What governance and data security safeguards does Booper provide?

Roles and approval authorities are clarified from the scoping phase onward, with workflows that track who decides what. All data remains under the client’s control and can be audited at any time.

For an IT or compliance department evaluating the tool, this explicit governance is what distinguishes a standardized approach from the informal use of AI.

Why would a retailer that already has a pricing tool choose Booper anyway?

Most often because the existing tool is still a general-purpose solution—reporting, ERP, basic pricing module—lacking the predictive capabilities and detailed business rules needed for day-to-day pricing decisions.

Booper is designed 100% for pricing—not just as one module among many: it is this specialization, combined with the ability to get it up and running in just a few weeks, that makes it a compelling reason to replace existing systems rather than simply add yet another tool.

Is Booper suitable for a small pricing team, or is a dedicated department needed?

The deciding factor is not the size of the team but the volume of listings and stores to manage—it is this volume that makes manual management unfeasible and justifies the use of a dedicated tool.

A small pricing team often reaps immediate benefits from Booper: the technical complexity is handled by the tool, while business decisions remain in the team’s hands—without the need to hire data scientists.

Ready to
 boost
your margins?

BOOPER is not just a technological solution. It is a structured framework to secure, industrialize, and scale your pricing strategy.

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