AI Pricing Solution : 6 modules to manage your prices, promotions, and markdowns

Modular Pricing Solution is a platform that brings together several complementary components to manage pricing performance: price optimization, sales forecasting, product matching, promotions, markdowns, and price monitoring—all integrated into a single environment and based on a single data set.

The modular approach addresses a reality: not all organizations have the same priorities or the same level of pricing maturity at any given time. Rather than a monolithic system that imposes the same scope on everyone, each module is activated when it becomes useful and integrates with existing tools (ERP, PIM, BI) without requiring a complete overhaul of the information system.

This approach avoids two common pitfalls in pricing projects: an overly ambitious rollout that fails due to a lack of buy-in, or a proliferation of specialized, unconnected tools that fragment data and decision-making.

BOOPER MPS consists of six modules: price and margin optimization (Pricing Analytics), AI-powered sales forecasting, product matching and chaining, promotion management, markdown and markdown, and price monitoring via web scraping.

They all share the same foundation: your sales, inventory, cost, and competitor pricing data; your business rules; French regulations (the threshold for selling at a loss, Egalim promotional guidelines, reference prices); and the approval workflows and distribution of prices to checkout systems, price tags, and e-commerce platforms. It is this common foundation that ensures consistent decision-making: promotions take the base price into account, while markdowns consider forecasts and inventory levels.

Most organizations start by gaining clarity on their pricing: product-market alignment and analysis of price and margin performance reveal where prices deviate from the market and where margin levers lie.

Sales forecasting is then added to simulate the effect of a price on volumes and inventory, followed by promotion management and markdowns, which are based on the same data. This process is not set in stone: a retailer facing end-of-season pressure may start with markdowns. The rollout generally takes 2 to 4 months, with our pricing consultants.

Yes, that's the principle behind a " Modular Pricing Solution ": base prices, promotions, and markdowns are managed within the same platform, based on the same data, rather than in separate files. In BOOPER MPS, promotions take the base price into account, and markdowns take sales forecasts and inventory levels into account.

The main benefit is consistency: a simulated promotion without knowing the product’s price elasticity, or a markdown decided without forecasting, simply shifts the problem from one file to another. With a single tool, each scenario is quantified in terms of volume, margin, and inventory before being implemented, and French regulations are applied uniformly across the board. To learn more, read why you should combine pricing, promotions, and markdowns into a single tool.

Yes. BOOPER MPS connects to existing data sources (ERP, PIM, BI tools, POS exports) rather than duplicating them, and gets started without requiring an API connector: sales, pricing, and catalog exports are sufficient to begin with.

Integration works both ways: data is fed back up to power analyses and recommendations, and approved prices are sent back down to the registers, price tags, and e-commerce platforms without the need for re-entry. The more structured the data ecosystem is, the faster the deployment. See also : How to integrate your pricing data without an IT project.

In practice, all three terms refer to the same family of software: they help set, simulate, and monitor selling prices based on company data. The difference lies mainly in the scope.

A pricing tool often serves a single purpose, such as monitoring competitors’ prices or calculating prices. A comprehensive pricing solution, such as BOOPER MPS, combines price and margin analysis, sales forecasting, promotions, and markdowns into a single platform, complete with business rules and validation by your teams.

Yes. MPS natively incorporates French regulations into its recommendations: the threshold for selling at a loss (with a coefficient of 1.10 for food products), the Egalim promotional caps (34% by value for food products, 40% for non-food products, and 25% by volume), and the 30-day reference price that must be displayed for any discount.

Your own rules (minimum margin, rate tiers, zone differentials) are in addition to these legal requirements, and every decision must still be approved by your teams.