Data-driven pricing driven by our AI and your business rules.
An AI-enhanced pricing solution to drive your strategic and tactical pricing across your entire organization: from headquarters to stores, in B2B and B2C.
The right prices, at the right time, to protect your margins and your price image, from local to e-commerce.
THE BOOPER ECOSYSTEM
A complete ecosystem dedicated to performance
BOOPER's offering combines AI pricing software solutions and business support to cover all aspects of pricing: diagnosis, strategy, execution, and change management.
From market data to strategic decision-making, BOOPER provides long-term support to organizations in structuring and optimizing their pricing policy.
Solutions
Pricing Analytics
Sales forecasting and AI
Product matching: Cloning and chaining
Promotion Management
Markdown & Clearance Sale
Studies & Data
Competitor price surveys
Diagnosis Price
Price strategy development
Council
Operational pricing
Change management
Pricing Training
WHO IS BOOPER FOR?
One platform, multiple professions, one goal: make better decisions.
Pricing: Decide on the right prices, faster.
Pricing and Catman teams must constantly balance competitiveness, profitability, and product range consistency, with short decision cycles and growing volumes of data.
Booper provides a predictive and objective view to structure pricing decisions without compromise.
- Prices aligned with market realities and customer sensitivity
- Simulations of scenarios by product, category, and store before going live
- Pricing decisions that can be justified to the sales and finance departments
Purchasing: Negotiate with a clear market vision.
Buyers must set sales prices that are consistent with supplier conditions, margin targets, and market positioning, in a context of increased competitive pressure.
Booper provides a consolidated view of costs, competition, and sales potential to ensure confident purchasing decisions.
- Selling prices consistent with purchasing conditions and margin targets
- Simulations of the impact of supplier negotiations on profitability
- Decisions shared between purchasing, pricing, and management
Marketing & Offer: Driven Attractiveness
The Marketing & Offerings teams must ensure consistency between brand positioning, commercial appeal, and economic performance.
Booper allows you to manage pricing policies in direct connection with your offering strategy and key sales periods.
- Alignment between image pricing, promotional strategy, and business objectives
- Simulations of marketing campaigns and commercial operations
- Decisions based on common indicators between marketing, sales, and pricing
IT & Data: Seamless integration into your IT system
IT & Data teams must guarantee the reliability, security, and integration of the data flows needed for pricing decisions.
Booper integrates into the existing ecosystem and leverages data without complicating the architecture.
- Centralization and governance of pricing, sales, and competition data
- Interoperability with ERP, BI, PIM, and existing tools
- AI models that can be used by business teams
Finance: Margins under control and profitability managed
Finance and Management Control teams must measure, secure, and manage the impact of pricing decisions on margins and overall performance.
Booper provides a clear, cost-effective overview of pricing decisions and their business impact.
- Margin management by product, category, and network
- Financial simulations prior to implementing price changes
- Quantifiable, traceable, and auditable decisions
KEY FIGURES
From results measurable
+4000
points of sale
use our solution
€44 billion
of revenue
under contract
+0.6 pt
minimal improvement
margin rate
5 %
error rate in sales forecasts for fast-moving products
65% - 35%
Distribution of
CA France / Abroad
16 inductors
Multi-criteria elasticity and
adjustable to suit your needs
Solutions tailored to each pricing challenge
Why choose BOOPER ?
BOOPER is designed by and for pricing and retail experts. Our solutions are based on a detailed understanding of operational challenges: price sensitivity, local competition, field constraints, margin targets, and price image.
BOOPER has natively integrated AI into the core of its platform since its inception. Its machine learning, deep learning, and agent-based algorithms have been continuously optimized for over five years by a team of three PhDs in AI and data science who are recognized by their peers. This expertise guarantees explainable models, without any black box effect, and pricing decisions based on controlled economic assumptions and multi-scenario simulations.
BOOPER provides a structured and traceable governance framework for pricing decisions. The platform formalizes management rules and validation workflows, ensures that decisions and tested scenarios are logged, and aligns all pricing, sales, finance, and IT teams around a common vision. Each decision is justified, logged, and audited, reducing the risk of isolated decisions or those that are not aligned with the overall strategy.
BOOPER addresses all pricing issues, from operational management to strategic decisions. The solution allows you to control shelf prices and promotions, build positioning and pricing architecture scenarios, and align short-term competitiveness objectives with sustainable performance in terms of margins and price image, within a unified pricing vision.
Customer testimonials
Our customers share their feedback
Discover how our customers leverage BOOPER's artificial intelligence to structure their pricing decisions, secure their margins, and accelerate their commercial performance.
We have made our entire pricing decision process more reliable thanks to BOOPER.
Teams now have a clear, shared view of price performance by category and by store, with data-driven recommendations.
The platform allows us to anticipate the impact of our choices on margins and justify our decisions to management with concrete and measurable indicators.
Pricing Director
Food Retailer
The predictive scenarios offered by BOOPER have transformed the way we prepare promotional campaigns.
We can compare several pricing scenarios before launch, measure their impact on volumes and profitability, and secure our business decisions.
This has enabled us to become more responsive while improving consistency between our product strategy, pricing, and economic performance.
Senior Category Manager
DIY store
BOOPER has enabled us to industrialize our pricing approach without losing strategic control.
Teams have shared tools to analyze the competition, simulate decisions, and align field actions with business objectives.
We have structured cross-functional governance that improves coordination between sales, marketing, and finance while generating tangible results on the margin.
Sales Director
Luxury Brand
Resources & expertise
Our analyses and pricing expertise
Key takeaway: Building a high-performing pricing team requires adopting a hybrid model that combines central strategy with local agility. This transition replaces intuition with data-driven decisions, orchestrated by expert roles and strict governance. This proactive management directly transforms financial performance, enabling companies to target profitability increases of between 100 and 500 basis points.
Frequently Asked Questions
Everything that you should know
Find answers to frequently asked questions about BOOPER, our AI-based pricing approach, and our support services.
Booper is aimed at large retailers and mid-sized companies with a significant volume of product references and transactional data: food retail, non-food retail, DIY, beauty, specialized equipment, and B2B networks. The platform is designed for multi-store or multi-channel organizations that want to structure their pricing governance, improve their competitiveness, and manage their profitability in an industrial and measurable way.
Unlike tools based on static rules or spreadsheets, Booper combines artificial intelligence, predictive models, and retail business expertise. The platform continuously analyzes sales, competition, seasonality, and purchasing behavior to produce explainable recommendations. It enables a shift from manual, reactive pricing to strategic, predictive, and traceable pricing decisions.
Yes. Booper is designed for business users (pricing, category management, marketing, finance). Each recommendation is accompanied by clear indicators: expected impact on margin, volumes, and competitiveness, justification based on the data used, and alternative scenarios. This transparency allows teams to understand, validate, and take ownership of their decisions with management.
Booper's predictive models are based on proven data science methods and are trained using real historical data (sales, prices, promotions, competition). They are regularly recalibrated to incorporate changes in customer behavior and markets. Consistency checks and performance indicators are used to continuously measure the reliability of forecasts.
Yes. The platform is designed to interface with the main retail IT environments: ERP, BI tools, PIM, POS systems, and existing pricing solutions. Integration is based on standard connectors and secure APIs. Booper fits into the existing ecosystem without requiring a complete overhaul of the architecture.
No. Booper is designed to be used directly by business teams. Artificial intelligence is encapsulated in simple, educational interfaces. Methodological support is provided to help users interpret results and structure their pricing decision-making processes, without relying on a dedicated data team.
The main benefits observed are: measurable improvement in margins, greater pricing consistency between stores, reduced time spent on manual calculations, the ability to anticipate the impact of decisions, and strengthened pricing governance. The solution also helps secure promotional campaigns and improve competitiveness against rivals.
