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Customers
Who are they?
Our customers
Our clients are major accounts in B2C and B2B retail facing challenges in terms of economic performance, price competitiveness, and data management.
They share a common ambition: to structure and industrialize their pricing decisions, make their commercial decisions more reliable, and sustainably reconcile profitability, attractiveness, and price image in a highly competitive environment.
Complex organizations, common challenges
More than 30 brands around the world trust us
Our clients manage thousands of products in an environment where competitive pressure is constant and consumers are highly price-sensitive.
BOOPER enables them to structure effective price governance,make quicker decisions between competitiveness and margins, and implement a consistent pricing strategy on a large scale.
The cooperative group brings together the Hyper U, Super U, U Express (formerly Marché U), and Utile brands.
Independent entrepreneur operating an E.Leclerc center, a major player in food and non-food distribution.
European DIY group comprising Castorama, Brico Dépôt, and other brands, operating in several countries.
Opposite, the group's brands -->
Family-owned distribution group operating several food and non-food retail chains in overseas territories.
DIY store offering competitive prices, aimed at professionals and individuals, with large stocks and volume purchases.
Local DIY stores offering tools, home decor, and gardening supplies, part of the Les Mousquetaires Group.
Discount DIY format, specializing in essential products at low prices for construction sites and quick jobs.
Kingfisher Group's DIY store, offering home, renovation, and improvement solutions for everyone
An agricultural cooperative and specialty retailer operating in the agriculture, gardening, home improvement, and food sectors.
Vietnamese hypermarket and cash & carry chain, focused on competitive prices and a wide range of products.
Vietnamese chain of modern hypermarkets offering food, textiles, and everyday products.
Thailand's leading multi-format retailer, covering food, lifestyle, DIY, and shopping malls.
Reunion Island-based group operating several food retail chains and specializing in the Indian Ocean.
DIY, gardening, and decoration store belonging to the Les Mousquetaires Group, focused on local convenience and affordable prices.
Our clients B2C retail : business challenges
B2C retail players must manage a large volume of product references, high cost volatility, and growing consumer demands for consistent prices in stores and online.
Price Elasticity
Manage consumer price sensitivity by category and product type.
Omnichannel
Ensure omnichannel consistency between shelf space, e-commerce, and promotions.
Steering
Balance margin, volume, and price image.
Price Monitoring
Speed up decision-making with web scraping and online price monitoring.
Assortment
Optimize your product placement based on actual in-store performance.
Scalability
Standardize pricing scenarios without relying on tools like Excel.
Business objective
Moving from reactive management to a predictive, measurable pricing strategy
and data-driven.
Results & impacts B2C
Pricing Department
- Better control of price elasticity by category.
- Development of comparable and measurable pricing scenarios.
- Reduction in the time required to produce price recommendations.
- Consolidated view of competitive positioning.
Category Managers
- Optimization of assortments based on actual shelf performance.
- Price-product trade-offs based on factual data.
- Better visibility of the impact of prices on volumes.
- Faster decisions shared with pricing teams.
Purchasing Department
- Assistance with supplier negotiations via projected margin indicators.
- Better anticipation of cost increases.
- Alignment of purchasing, pricing, and offerings.
Finance Department
- Securing margins.
- Managing inflationary impacts.
- ROI perspective on business decisions.
- Improved budget predictability.
Offer & Marketing Management
- Consistency between marketing promises and actual prices.
- Better image management pricing.
- Optimization of promotional mechanics.
- Accurate measurement of sales effectiveness.
Our clients B2B : business challenges
B2B retail players face increased complexity due to product range diversity, contractual pricing policies, and multiple customer segments.
Structuring
Manage complex pricing structures (prices, discounts, commercial terms).
Alignment
Harmonize pricing practices between sales, purchasing, and finance teams.
Security
Ensuring reliable margins in a context of rising material costs.
Segmentation
Leverage historical data to build segmented pricing strategies.
Predictability
Anticipate volumes and secure margins in a volatile business environment.
Control
Limit margin erosion, ensure consistency in commercial terms, and secure price governance.
Business objective
Structure rational, transparent pricing that is aligned with the commercial and financial strategy.
Results & impacts B2B
Pricing Department
- Structuring multi-segment pricing policies.
- Reduction in margin differences between customers.
- Standardization of pricing rules.
- Centralized and governed management.
Offer Management
- Ranking of product lines according to their profitability.
- Optimization of product mixes by customer segment.
- Support for decisions on product launches and withdrawals.
Purchasing Department
- Reduction in tariff exceptions.
- Objective support for sales teams.
- Greater consistency in commercial terms and conditions.
Finance Department
- Improved profitability per customer.
- Improving the reliability of revenue forecasts.
- Precise management of contractual margins.
Marketing Department
- Customer segmentation enriched by price data.
- Development of differentiated offerings.
- Better promotion of the value proposition.
Sectors whom we support
BOOPER supports organizations from the following sectors, among others:
- Retail BtoC - Food: Supermarkets
- Retail BtoC - DIY: Home improvement stores
- Retail BtoC - Specialized distribution: GSS - Discount / Bazaar / Automotive / E-commerce / Cosmetics / Pharmacy ...
- B2B distribution
- Wholesalers and purchasing groups
Each sector benefits from a business approach tailored to its operational constraints and performance indicators.
Why choose BOOPER ?
- Business expertise in B2C and B2B retail
- A 100% pricing-focused offering: Online data collection, Product matching, Demand forecasting, Impact simulations, etc.
- State-of-the-art AI, developed since the platform's inception: 10% of the workforce holds PhDs in AI/data science.
- Deployment in just a few weeks without disrupting your IT ecosystem, interconnecting with your tools (ERP, PIM, CRM, website)
- A solution focused on governance and data security
Customer testimonials
Our customers share their feedback
Discover how our customers leverage BOOPER's artificial intelligence to structure their pricing decisions, secure their margins, and accelerate their commercial performance.
We have made our entire pricing decision-making process more reliable thanks to BOOPER.
The teams now have a clear and shared view of price performance by category and by store, with data-driven recommendations.
The platform allows us to anticipate the impact of our choices on the margin and to justify our decisions to management with concrete and measurable indicators.
The predictive scenarios offered by BOOPER have transformed the way we prepare promotional campaigns.
We can compare several pricing scenarios before launch, measure their effects on volumes and profitability, and secure our business decisions.
This has allowed us to become more responsive while improving the consistency between supply strategy, price image and economic performance.
BOOPER has enabled us to industrialize our pricing approach without losing strategic control.
The teams have common tools to analyze the competition, simulate decisions and align field actions with business objectives.
We have structured a cross-functional governance that improves coordination between sales, marketing and finance while generating tangible results on the margin.
