The Blind Spots in Pricing: 15 Decisions That Cost Retailers the Most

Profit margins are almost never lost at the moment the price is set. They’re lost before that: because of the wrong benchmark used to evaluate a promotion, data that’s never questioned, market signals that are noticed too late, or decisions made without a plan.

This white paper compiles and organizes fifteen Booper opinion pieces, which were inspired by questions raised in the field by retail pricing teams. Five categories of blind spots, thirty-three concrete recommendations, and four verified figures.

By downloading it, you will discover:

• Why Most Promotions Don't Cover Their Costs, and How to Measure Them Based on the Right Metrics
• How to classify data before feeding it into a pricing algorithm
• How to respond within days—not weeks—to a surge in demand or a new entrant
• How to Set a Price Based on Multiple Scenarios, Never Just One
• How to Manage an AI-Generated Price Recommendation Without Losing Control of It