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SaaS Platform · Retail Pricing & AI

BOOPERMPS: The AI-powered pricing software that lets your teams stay in control

AI-driven pricing recommendations, simulated before deployment and validated by your teams—to maintain margins, competitiveness, and price image all at once, across your entire catalog.

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U BrandAdvitam GroupMega MarketKingfisherCréo StoresGo VietnamGamm VertLeclerc StoresCentraRetailCastoramaBarbotteau GroupBricoramaBrico DépôtBricocashBricomarché
Comparison

Excel, General AI, or Booper?

Using ChatGPT on an occasional basis can help you draft a memo. It is not familiar with your business rules or your real-time data.

Excel

Everyone's starting point
  • No real-time competitive data
  • Very limited impact simulation
  • Breakage exceeding a few hundred SKUs.
  • Total Human Control
Manual, capped

General-purpose AI

ChatGPT, co-pilot — occasional use
  • No known business rules
  • Not connected to your sales data
  • No validation process
  • Useful for exploring a hypothesis
Generic, unregulated

Booper

AI + Business Rules + Governance
  • Integrated, audited business rules
  • Real-time data: sales, inventory, competition
  • Simulation of Revenue, Margin, and Inventory Before Deployment
  • Confidence score + validation by your teams
Designed for the ladder
The Solution

How does Booper turn your data into pricing decisions?

Six modules grouped under the GENIUS brand, plus a cross-functional conversational assistant, to cover the entire pricing cycle.

Pricing & Rules

GENIUS Price

Bill of materials, alerts, product rules, and simulations, with a conversational AI assistant built into the module.

Competitive Matching

GENIUS Link

Match your product listings to those of competitors using NLP, even when the product descriptions differ from one retailer to another.

Forecasting & Elasticity

GENIUS Predict

Projections over several rolling weeks, Conservative/Balanced/Aggressive scenarios, AI-based explanation of the factors.

How It Works

A recommendation that is always simulated before being implemented

Booper's GENIUS Price Interface: Pricing Simulation with Impact on Revenue and Margin, and Context-Aware AI Assistant
GENIUS Price — a pricing simulation, its quantified impact, and the module’s AI assistant to explain it.

Pre-deployment Simulation

Impact on revenue, margin, volume , and inventory—not just margin—before a single price changes in-store.

Approval by your teams

The AI makes suggestions; your teams make the decisions: approval workflow, business rules, and audit log at every step (GENIUS Admin).

Promotions, monitoring, markdowns

Beyond the list price: promotional plans, real-time alerts on competitor price changes, markdowns, and clearance sales.

How It Works

And what about the daily forecast?

Booper's GENIUS Predict interface: revenue forecasting, expected margin, and AI-driven analysis of influencing factors
GENIUS Predict — a benchmark forecast, complete with the factors that explain it.

12-Week Moving Average Forecast

The model projects revenue, volume, and margin by SKU, displaying a confidence interval—no figure is ever presented as a certainty.

An explanation, not a black box

The “AI Explanation” section lists the factors that influenced the forecast—seasonality, promotional history, and competitive pressure.

Three scenarios—you get to choose just one

Conservative, Balanced, Aggressive: The AI calculates a figure for each strategy, and your teams choose based on their margin and price-image goals.

Evidence

What Coopérative U Has to Say About It

More than 1,700 stores, several million prices managed each year.

★★★★★

“Our goal wasn’t simply to have a new tool, but to improve our ability to make consistent pricing decisions on a large scale. The approach proposed by Booper won us over with its ability to balance automation, governance, and decision-making control by business teams.”

MD
Marc Decremps
Pricing Project Manager — U Cooperative
★★★★★

"The ability to simulate different scenarios and take into account the specific characteristics of each category is a key factor in ensuring the success of our business strategies."

FG
Frédérique Gautier
Purchasing Manager — U Cooperative
1 800+
stores equipped by Booper
Frequently Asked Questions

The Questions We're Asked Most Often

What is AI-powered pricing software for retail?−
A platform that analyzes your sales, price elasticity, and competitors’ prices to recommend a price per SKU, simulate its impact before implementation, and let your teams approve it—as opposed to a static pricing model in Excel or an automation system that makes decisions on its own.
Does Booper replace pricing teams?+
No. Booper makes recommendations, runs simulations, and provides explanations; your teams approve them. It’s an agent-based system you can interact with, not a black-box automation solution—platforms don’t penalize AI, but they do penalize AI that doesn’t add value for the team using it.
How does Booper differ from using ChatGPT for pricing?+
A generic AI tool is not familiar with your business rules, your real-time sales data, or your governance requirements. Booper connects AI to your actual data, your business rules, and a validation process carried out by your teams.
Which retailers are already using Booper?+
About 30 B2C and B2B clients in France, Poland, Vietnam, and Thailand, including Coopérative U (more than 1,700 stores) and the Barbotteau Group in the French Caribbean.
Does AI-driven pricing also cover promotions and markdowns?+
Yes. In addition to regular pricing, the platform covers promotions (GENIUS Promotions), markdowns and clearance sales, discrepancy monitoring and alerts, and the administration of rules and access rights.

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