Profit margins are almost never lost at the moment the price is set. They are lost before that: in the wrong benchmark used to evaluate a promotion, in data that is never questioned, in market signals that are noticed too late, or in decisions made without a plan.
This white paper compiles and organizes fifteen Booper opinion pieces, which were inspired by questions raised in the field by retail pricing teams. Five categories of blind spots, thirty-three concrete recommendations, and four verified figures.
