During Black Week 2025, spending increased by 0.4% in value terms, while sales volume declined by 3%. Black Friday primarily served to bring forward Christmas shopping—and offered discounts on those purchases. Its profitability is therefore determined well before November 27: by the list of promoted items, the order volume, the list price, and the response rules.
White paper
A Profitable Black Friday: 4 Decisions to Make Before November 1
This white paper explains, step by step, why a profitable Black Friday starts in September and October: what to promote, how much inventory to stock, what reference price to display, and how to respond to the competition. Verified figures from 2024 to 2026.
By downloading it, you will discover
- Why Black Friday Brings Forward Christmas Demand Rather Than Creating It, and What That Means for Discounts
- How to Choose Which Products to Promote Based on Their Ability to Drive Sales
- How to Determine Inventory Levels Based on Three Scenarios, Using a Written Stock-Out Plan
- How to secure a reference price that complies with the 30-day rule, starting in late October
- How to Write a Competitive Response Strategy Before Black Week
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