During Black Week 2025, spending increased by 0.4% in value terms, while sales volume declined by 3%. Black Friday primarily brought forward Christmas shopping—and offered discounts on those purchases. Its profitability is therefore determined well before November 27: by the list of promoted items, the order volume, the list price, and the response rules.
White Paper
A Profitable Black Friday: 4 Decisions to Make Before November 1
This white paper explains, step by step, why a profitable Black Friday is decided in September and October: what to promote, how much inventory to stock, what reference price to display, and how to respond to the competition. Verified figures from 2024 to 2026.
When you download it, you'll discover
- Why Black Friday Brings Forward Christmas Demand Rather Than Creating It, and What That Means for Discounts
- How to Choose Which Products to Promote Based on Their Ability to Drive Sales
- How to determine inventory levels based on three scenarios, with a written withdrawal plan
- How to secure a reference price that complies with the 30-day rule, starting in late October
- How to Write a Competitive Response Strategy Before Black Week
The Essentials
Black Friday mainly brings forward Christmas shopping and offers discounts on those purchases, so its profitability is determined well before Black Week.
This white paper is intended for retailers who are planning in September and October what to promote, how much inventory to carry, what list price to display, and how to respond.
In it, Booper outlines four decisions to be made before November 1, a reverse schedule from D-60 to D+17, and a template for a competitive response charter.
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