Who are we?

Pricing at the heart of
performance

BOOPER supports distributors and brands in structuring their pricing strategy through price monitoring, price sensitivity analysis, and AI.

With a presence across the entire pricing value chain, we help our clients optimize their margins without compromising their price image.

Who
 Where are we?

BOOPER's mission is to enable retail companies to make reliable, fast, and measurable pricing decisions, based on advanced artificial intelligence models and governed data.

Our
 approach

Booper helps its clients to:

  • Define a consistent and manageable pricing strategy
  • Securing business decisions through simulation
  • Transforming data into performance drivers
  • Industrializing large-scale pricing management
Our approach is pragmatic and results-oriented.
 a return on investment observed in less than 6 months.

Our values

Our DNA
results-oriented

Pricing for business performance

Our solutions are designed to generate measurable business impact: improved margins, revenue growth, and control over price image.

Business expertise and customer focus

Our teams combine retail expertise and algorithmic mastery to design solutions that closely match the challenges of the sector.

A culture of continuous innovation

Innovation is part of BOOPER's DNA, with ongoing R&D and the integration of the most advanced technologies in artificial intelligence and Big Data.

Data security and governance

Data protection and governance are at the heart of our commitment, with secure solutions that are compatible with the IT systems of major retailers (Oracle, SAP, Google Cloud, etc.).

THE BOOPER ECOSYSTEM

A complete ecosystem
dedicated to performance

BOOPER's offering combines AI pricing software solutions and business support to cover all aspects of pricing: diagnosis, strategy, execution, and change management.

From market data to strategic decision-making, BOOPER provides long-term support to organizations in structuring and optimizing their pricing policy.

Solutions

Pricing Analytics
AI pricing platform focused on margin performance and business governance control.
Sales forecasting and AI
Anticipate demand and improve your business decisions with AI
Product matching: Cloning and chaining
Make your product comparisons more reliable with AI
Promotion Management
Manage your promotions with precision and maximize their profitability
Markdown & Clearance Sale
Optimize your markdowns and accelerate the sale of your inventory

Studies & Data

Competitor price surveys
Monitor your competitors' prices online and offline
Diagnosis Price
Optimize your pricing strategy and secure your decisions
Price strategy development
Use your pricing strategy as a lever for creating sustainable value

Council

Operational pricing
Bring clarity and control to your pricing decisions
Change management
Make your teams the driving force behind your pricing transformation
Pricing Training
Develop your operational or strategic skills

Expertise

Our expertise in
 AI and data

An AI
predictive

Our models anticipate market reactions and the impact of pricing decisions using machine learning and predictive modeling.

Data
unified

We combine sales, inventory, promotions, elasticities, and competitor prices to produce a comprehensive and actionable analysis.

AI without
black box

Explainable and governed AI that enables scenario comparison, secures pricing decisions, and enhances performance.

Key figures

From
 results
 proven

BOOPER solutions generate measurable benefits:

+4000

points of sale

use our solution

€44 billion

of revenue

under contract

+0.6 pt

minimal improvement

margin rate

5 %

error rate in sales forecasts for fast-moving products

65% - 35%

Distribution of

CA France / Abroad

16 inductors

Multi-criteria elasticity and

adjustable to suit your needs

More than 30 major groups have placed their trust in BOOPER

Our Leaders

A team of experts from the
pricing and retail

Photo by Hugues Lafitte
Hugues Lafitte

CEO and Founder

Photo by Ludovic Shum
Ludovic Shum

Sales Director

Photo by Ines Amor
Inès Amor

Doctor of Artificial Intelligence and Data Science

Profile photo Fabrice Decroo
Fabrice Decroo

Director of Consulting

Profile photo Edouard Calliati
Edouard Calliati

Director of Marketing and Business Development

Previous
Next

Why choose
BOOPER
?

  • Retail pricing specialist
  • Proven business expertise with over 12 years of experience
  • Native AI platform, designed by data science experts
  • Comprehensive pricing coverage: SaaS, Data & Research, Strategic and Operational Consulting.
  • Data security and governance compliant with the standards of large corporations
  • Scalable solution for mid-sized companies and large enterprises

Our partners

They
support

Frequently Asked Questions

Everything that
you should know

Find answers to frequently asked questions about Booper, our AI-based pricing approach, and our support for retail chains.

1
What does BOOPER offer?

BOOPER is a software publisher specializing in optimizing pricing and commercial performance for retailers using artificial intelligence.

2
What types of companies is BOOPER aimed at?

BOOPER is aimed at retailers, store chains, and brands with large volumes of price, sales, and promotion data.

3
What makes BOOPER's artificial intelligence unique?

BOOPER's AI is explainable and designed for pricing professionals. It combines predictive models, business rules, and scenario simulations to secure business decisions.

4
What results can be expected with BOOPER?

Customers see improved margins, increased revenue, and a return on investment in less than six months.

5
Are BOOPER solutions compatible with my information system?

Yes. BOOPER is compatible with all major IT environments (SAP, Oracle, Google Cloud) and integrates easily with existing tools.

6
How long does it take to deploy BOOPER?

Deployment is rapid thanks to a modular architecture and Big Data technologies. The first results can be seen within a few weeks.

Ready to
 boost
your margins?

The smart pricing solution for retail leaders. Accuracy, speed, and instant profitability.

Request a demo
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