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Privacy Policy

1. Introduction

BOOPER attaches particular importance to the protection of personal data and respect for the privacy of its users, prospects, customers, and partners.

This privacy policy explains how BOOPER collects, uses, and protects personal data in connection with the use of its website and services.

BOOPER undertakes to process personal data in accordance with the General Data Protection Regulation (GDPR – EU 2016/679) and applicable French regulations.

2. Data controller

The data controller is:

BOOPER
165 avenue de Bretagne 59000 Lille
Email: contact@booper.fr

The data controller determines the purposes and means of processing personal data carried out via the website.

3. Personal data collected

When you use the site, BOOPER may collect the following categories of data:

Identification data

  • Name
  • First name

Professional data

  • Company
  • Function
  • Industry

Contact information

  • Email address
  • Phone number

Technical data

  • IP address
  • Browser type
  • Browsing data
  • Pages viewed
  • Cookies and technical identifiers

This data is collected in particular when:

  • you fill out a contact form
  • request a demonstration
  • you download content
  • you subscribe to a newsletter
  • you are browsing our website

4. Purposes of processing

The data collected is used for the following purposes:

Request management

  • processing of contact requests
  • organization of demonstrations
  • response to requests for information

B2B marketing communication

  • sending newsletters
  • event invitations
  • dissemination of content or sectoral analyses

Improvements to the site and services

  • traffic analysis
  • website performance measurement
  • user experience optimization

Business relationship management

  • prospect and customer follow-up
  • trade management

5. Legal basis for processing

The data processing carried out by BOOPER is based on the following legal grounds:

Legitimate interest

  • B2B business relationship management
  • site improvement
  • statistical analysis

Consent

  • storage of certain cookies
  • marketing communications subscription

Execution of pre-contractual measures

  • request for a demonstration
  • request for information about BOOPER solutions

6. Recipients of the data

Personal data is intended for:

  • to BOOPER's internal teams
  • to certain technical service providers necessary for the operation of the site and services

These providers may include:

  • CRM solutions
  • email marketing platforms
  • audience analysis tools
  • hosting providers and cloud infrastructures

These service providers act as subcontractors and are contractually bound to guarantee data confidentiality and security.

BOOPER never sells personal data to third parties.

7. Data transfers outside the European Union

Some tools used by BOOPER may result in data transfers outside the European Union.

In this case, BOOPER ensures that these transfers are governed by mechanisms that comply with the GDPR, in particular:

  • European Commission standard contract terms
  • appropriate security safeguards

8. Data retention period

Personal data is stored for a limited period of time:

Prospects:

  • 3 years after the last contact or interaction

Clients:

  • duration of the contractual relationship + legal obligations

Cookies:

  • maximum 13 months

9. Your rights

In accordance with the GDPR, you have the following rights:

  • right to access your data
  • right of rectification
  • right to erasure
  • right to object
  • right to restriction of processing
  • right to data portability

You can exercise these rights by contacting:

contact@booper.fr

You also have the right to lodge a complaint with the supervisory authority:

CNIL – National Commission for Information Technology and Civil Liberties

10. Data security

BOOPER implements technical and organizational measures to ensure the security of personal data:

  • access control
  • infrastructure security
  • communication encryption
  • internal authorization management

These measures are designed to prevent any loss, alteration, disclosure, or unauthorized access.

11. Cookies

The site uses cookies to:

  • ensure the proper functioning of the site
  • analyze audience and performance
  • enhance the user experience

Cookies may include:

  • technical cookies
  • analytical cookies
  • audience measurement cookies

When you first visit the site, a cookie management banner allows you to accept or refuse certain cookies.

You can change your preferences at any time.

12. Changes to the Privacy Policy

BOOPER reserves the right to modify this privacy policy to reflect regulatory, technological, or organizational changes.

Any changes will be posted on this page.

Date of update: March 5, 2026

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