Promotion management
Manage your promotions with precision and maximize their profitability thanks to AI
MPS enables retailers to design, simulate, and manage their promotional campaigns according to their business objectives: sales, margins, inventory turnover, and price image.
With the help of AI, you can build effective promotional plans, anticipate their impact, and make confident decisions before deployment.
Issues
Your challenges business
Develop a promotional plan aligned with customer expectations
Set margin and revenue targets , then accurately measure the ROI of each campaign.
Avoid over-promotion and destruction of value
Target the right promotional mechanisms by product, store, and customer segment
Manage order commitments and limit the risk of stockouts or overstocking
Harmonize promotions across all channels (store, e-commerce, drive-through)
Promotional strategies targeted and managed by the data
MPS enables the development of differentiated promotional strategies based on:
• The attractiveness of categories and products
• Store clusters
• Customer types
• Business objectives
AI identifies the most effective mechanics depending on the context:
• Immediate discounts
• Bundles and multi-buy offers
• Seasonal promotions
• Local offers
Result: better targeted, less expensive, and more effective promotions.
Construction of the promotional plan
BOOPER supports teams in structuring their annual sales promotion plan:
• Development of promotional calendars
• Margin and volume targets
• Definition of frameworks by category
• Simulation of different budget scenarios
Each promotion is modeled before launch to ensure decisions are sound.
Promotional sales forecast and uplift effects
MPS models purchasing behavior in promotional contexts using machine learning algorithms capable of predicting:
• Sales by product, store, and period
• Uplift effects by promotion type
• Cannibalization and demand postponement phenomena
• Indirect impacts on related categories
The models are continuously retrained based on actual campaign results.
Result: reliable forecasting of promotional volumes and better control of profitability.
Profitability management
MPS enables you to manage the profitability of promotions by integrating:
• The optimal discount level
• Purchasing and logistics costs
• Margin targets by category
• Budgetary constraints
For each transaction, you can view:
• Expected revenue
• The margin generated
• Promotional ROI
• The cost of mechanics
Promotion becomes a controlled performance lever rather than a cost center.
Key figures
Profits measurable
15 to 30%
in promotional budget saved
-20 to -30%
breakdowns during operations
+1 to +3 points
additional promotional margin
Management of order commitments
MPS ensures the operational execution of promotions through:
• Calculating sales forecasts by store
• Anticipating the quantities needed to order
• Limiting stockouts and overstocking
• Synchronization with the supply chain
Teams have a clear understanding of the logistical requirements before each operation.
AI simulation with rules and constraints profession
MPS combines:
• Artificial intelligence
• Business constraints
• Decision governance
Examples of built-in rules:
• Maximum promotional budget
• Minimum margin thresholds
• Product range consistency
• Financial objectives
You retain strategic control while benefiting from the computing power of AI.
Reporting and analysis promotion performance
The module offers advanced management tools:
• Customizable dashboards
• Monitoring promotional KPIs (ROI, uplift, margin, volumes)
• Comparative analysis between campaigns
• Comparison between stores, regions, and categories
• Performance history
Teams have a clear, shared, and actionable vision of results.
Solutions tailored to each pricing challenge
Why choose BOOPER ?
BOOPER integrates a price simulation engine (PSS) based on elasticity and AI to measure the impact of a pricing scenario on volumes, revenue, and margin. It combines historical data, forecasts, and business rules to manage multiple objectives under constraints and secure operational decisions.
MPS manages geo-pricing and price tiers. Prices are simulated and optimized according to elasticity levels, margin targets, and business constraints, ensuring global consistency, local differentiation, and multi-level performance management.
BOOPER manages assortments according to formats, zones, and channels, integrating packaging sizes, sales forecasts, and product life cycles. Margin simulations enable decisions to be made on whether to introduce or withdraw products based on economic performance and profitability targets.
BOOPER secures pricing decisions through structured governance based on explainable models, business rules, and complete traceability of simulations. Multi-level validations ensure strategic consistency, risk control, auditability, and control of margin and performance variances.
Customer testimonials
Our customers share their feedback
Discover how our customers leverage Booper's artificial intelligence to structure their pricing decisions, secure their margins, and accelerate their sales performance.
We have made our entire pricing decision-making process more reliable thanks to Booper. Teams now have a clear, shared view of price performance by category and by store, with recommendations backed up by data. The platform allows us to anticipate the impact of our choices on margins and justify our decisions to management with concrete, measurable indicators.
Pricing Department
Food Industry
The predictive scenarios offered by Booper have transformed the way we prepare promotional campaigns. We can compare several pricing scenarios before launch, measure their impact on volumes and profitability, and make more confident business decisions. This has enabled us to become more responsive while improving consistency between our offering strategy, price image, and economic performance.
Senior Category Manager
DIY sector
Booper has enabled us to industrialize our pricing approach without losing strategic control. Teams have access to shared tools for analyzing the competition, simulating decisions, and aligning field actions with business objectives. We have structured cross-functional governance that improves coordination between sales, marketing, and finance while generating tangible results in terms of margins.
Sales Management
Luxury sector
Frequently Asked Questions - BOOPER MPS - Promotion management
AI analyzes past sales, promotional mechanics, prices, seasonality, and customer behavior to predict the actual impact of promotions. It allows you to choose the best mechanics, the right discount level, and the right targeting to maximize ROI.
MPS uses historical sales, promotional calendars, prices, margins, store data, inventory, and external factors (seasonality, events, competition).
Yes. The "What If" simulation module allows you to test different promotional scenarios and measure their projected impact on volumes, revenue, and margin.
MPS identifies unprofitable promotions, measures their actual ROI, and proposes more effective alternatives. Decisions are based on objective data, not just history or intuition.
Yes. MPS is designed for large retail accounts with multi-country, multi-store, multi-category management and centralized governance while maintaining local flexibility.
MPS compares actual sales to expected sales excluding promotions in order to isolate the uplift generated by the campaign. ROI is calculated by incorporating margin, costs, and additional volumes.
BOOPER projects deliver a rapid ROI by optimizing promotional budgets, reducing stockouts, and improving margins. Initial gains are typically seen in less than three months.
