Who are they?
Our customers
Our clients are major accounts in B2C and B2B retail facing challenges in terms of economic performance, price competitiveness, and data management.
They share a common ambition: to structure and industrialize their pricing decisions, make their commercial decisions more reliable, and sustainably reconcile profitability, attractiveness, and price image in a highly competitive environment.
Complex organizations, common challenges
More than 30 brands around the world trust us
Our clients manage thousands of products in an environment where competitive pressure is constant and consumers are highly price-sensitive.
BOOPER enables them to structure effective price governance,make quicker decisions between competitiveness and margins, and implement a consistent pricing strategy on a large scale.
Family-owned distribution group operating several food and non-food retail chains in overseas territories. Opposite, the group's retail chains.
French garden center chain offering plants, gardening products, and pet accessories through a network of more than 200 stores.
A brand specializing in automotive maintenance and repair, with a network of centers offering services such as servicing, tires, brakes, and oil changes.
A brand specializing in car maintenance and the sale of automotive equipment, with a network of centers offering mechanical services, tires, and accessories.
European DIY group comprising Castorama, Brico Dépôt, and other brands, operating in several countries. Opposite, the group's brands.
DIY store offering competitive prices, aimed at professionals and individuals, with large stocks and volume purchases.
Local DIY stores offering tools, home decor, and gardening supplies, part of the Les Mousquetaires Group.
Discount DIY format, specializing in essential products at low prices for construction sites and quick jobs.
Kingfisher Group's DIY store, offering home, renovation, and improvement solutions for everyone
Agricultural cooperative and specialized retailer, active in agriculture, gardening, DIY, and food. Opposite, the group's brands.
France's leading garden center chain, specializing in plants, vegetable gardens, pet supplies, and garden products.
Vietnamese hypermarket and cash & carry chain, focused on competitive prices and a wide range of products.
Vietnamese chain of modern hypermarkets offering food, textiles, and everyday products.
Independent entrepreneur operating an E.Leclerc center, a major player in food and non-food distribution.
French luxury brand specializing in fine silverware, tableware, and high-end decorative objects.
Thailand's leading multi-format retailer, covering food, lifestyle, DIY, and shopping malls.
Reunion Island-based group operating several food retail chains and specializing in the Indian Ocean.
DIY, gardening, and decoration store belonging to the Les Mousquetaires Group, focused on local convenience and affordable prices.
Our clients B2C retail : business challenges
B2C retail players must manage a large volume of product references, high cost volatility, and growing consumer demands for consistent prices in stores and online.
Elasticity
Manage consumer price sensitivity by category and product type.
Omnichannel
Ensure omnichannel consistency between shelf space, e-commerce, and promotions.
Arbitration
Balance margin, volume, and price image.
Monitoring
Accelerate decision-making with automated competitive pricing monitoring.
Assortment
Optimize assortments based on actual shelf performance.
Industrialization
Industrialize pricing scenarios without relying solely on Excel.
Business objective
Move from reactive management to a proactive, measurable, data-driven pricing strategy.
Results & impacts B2C
Pricing Department
- Better control of price elasticity by category.
- Development of comparable and measurable pricing scenarios.
- Reduction in the time required to produce price recommendations.
- Consolidated view of competitive positioning.
Category Managers
- Optimization of assortments based on actual shelf performance.
- Price-product trade-offs based on factual data.
- Better visibility of the impact of prices on volumes.
- Faster decisions shared with pricing teams.
Purchasing Department
- Assistance with supplier negotiations via projected margin indicators.
- Better anticipation of cost increases.
- Alignment of purchasing, pricing, and offerings.
Finance Department
- Securing margins.
- Managing inflationary impacts.
- ROI perspective on business decisions.
- Improved budget predictability.
Offer & Marketing Management
- Consistency between marketing promises and actual prices.
- Better image management pricing.
- Optimization of promotional mechanics.
- Accurate measurement of sales effectiveness.
Our clients B2B : business challenges
B2B retail players face increased complexity due to product range diversity, contractual pricing policies, and multiple customer segments.
Structuring
Manage complex pricing structures (prices, discounts, commercial terms).
Alignment
Harmonize pricing practices between sales, purchasing, and finance teams.
Security
Making margins more reliable dans un contexte de hausse des coûts matières.
Segmentation
Leverage historical data to build segmented pricing strategies.
Predictability
Anticipate volumes and secure margins in a volatile business environment.
Control
Limit margin erosion, ensure consistency in commercial terms, and secure price governance.
Business objective
Structure rational, transparent pricing that is aligned with the commercial and financial strategy.
Results & impacts B2B
Pricing Department
- Structuring multi-segment pricing policies.
- Reduction in margin differences between customers.
- Standardization of pricing rules.
- Centralized and governed management.
Offer Management
- Ranking of product lines according to their profitability.
- Optimization of product mixes by customer segment.
- Support for decisions on product launches and withdrawals.
Purchasing Department
- Reduction in tariff exceptions.
- Objective support for sales teams.
- Greater consistency in commercial terms and conditions.
Finance Department
- Improved profitability per customer.
- Improving the reliability of revenue forecasts.
- Precise management of contractual margins.
Marketing Department
- Customer segmentation enriched by price data.
- Development of differentiated offerings.
- Better promotion of the value proposition.
Sectors whom we support
BOOPER supports organizations from the following sectors, among others:
- Retail BtoC - Food: Supermarkets
- Retail BtoC - DIY: Home improvement stores
- Retail BtoC - Specialized distribution: GSS - Discount / Bazaar / Automotive / E-commerce / Cosmetics / Pharmacy ...
- B2B distribution
- Wholesalers and purchasing groups
Each sector benefits from a business approach tailored to its operational constraints and performance indicators.
Why choose BOOPER ?
- Business expertise in B2C and B2B retail
- A 100% pricing-focused offering: Online data collection, Product matching, Demand forecasting, Impact simulations, etc.
- State-of-the-art AI, developed since the platform's inception: 10% of the workforce holds PhDs in AI/data science.
- Deployment in just a few weeks without disrupting your IT ecosystem, interconnecting with your tools (ERP, PIM, CRM, website)
- A solution focused on governance and data security
Customer testimonials
Our customers share their feedback
Discover how our customers leverage BOOPER's artificial intelligence to structure their pricing decisions, secure their margins, and accelerate their commercial performance.
We have made our entire pricing decision process more reliable thanks to BOOPER.
Teams now have a clear, shared view of price performance by category and by store, with data-driven recommendations.
The platform allows us to anticipate the impact of our choices on margins and justify our decisions to management with concrete and measurable indicators.
Pricing Department
Food Retailer
The predictive scenarios offered by BOOPER have transformed the way we prepare promotional campaigns.
We can compare several pricing scenarios before launch, measure their impact on volumes and profitability, and secure our business decisions.
This has enabled us to become more responsive while improving consistency between our product strategy, pricing, and economic performance.
Senior Category Manager
DIY store
BOOPER has enabled us to industrialize our pricing approach without losing strategic control.
Teams have shared tools to analyze the competition, simulate decisions, and align field actions with business objectives.
We have structured cross-functional governance that improves coordination between sales, marketing, and finance while generating tangible results on the margin.
Sales Management
Luxury Brand
