A pricing strategy for each role in your product lineup
Loss leaders, core products, private labels, seasonal items, and end-of-life products: each category plays a different role. BOOPER helps you define the right strategy for each one, simulate it before implementing it, and manage it across your entire network.
Retail Pricing Strategy: A Brief Definition
A fixed retail pricing strategy defines, for each product family, the target objective (traffic, margin, price image, or inventory turnover), followed by the rules, signals, and safeguards needed to achieve it. It differs from a simple pricing rule, which applies a calculation without taking into account the product’s role in the product assortment.
For more information: our glossary entry on pricing strategy and our guide to choosing a pricing strategy and policy.
A pricing rule is not a pricing strategy
Matching the lowest price, applying a multiplier, rounding to 0.99—these are rules. They’re useful, but they’re blind.
They don’t address what you expect from a category: traffic, profit margin, price image, or clearing out inventory.
A strategy starts with the objective and then selects the signals, rules, and safeguards that support it.
will lower my price by 1%.
A strategy is much more than just a set of rules
Each price takes several factors into account at once: competitors’ prices, price elasticity, cannibalization, inventory, and margin.
A strategy based on category, region, or store format, rather than a single rule applied to the entire catalog.
Your teams set the goals, thresholds, and approval workflows. The AI makes recommendations; you make the decisions.
Not all pricing strategies produce the same results
Match the lowest price found, product by product.
Coefficients, thresholds, and rounding rules are defined once and for all in Excel or in the ERP system.
One goal per segment, AI combined with your business rules, and a simulation before every price change.
The Problem with One-Dimensional Pricing
Focusing on a single signal means optimizing one indicator at the expense of the others.
Your product line isn't just a single product
A pricing strategy based on your data
Connect Your Data
Upload your point-of-sale, pricing, and catalog exports—no connector required to get started (see our integration process). Prices from your competitors’ price lists are matched to your products through product matching, even when product descriptions differ from one retailer to another.
Choose your strategies
A strategy by category, region, or format: alignment, margins, price imagery, and markdowns. You set the thresholds, price tiers, and approval processes. Need help setting your goals? Our consultants will assist you indeveloping your pricing strategy.
Simulate, then drive
Use AI-powered sales forecasting to measure the impact on revenue, margin, sales, and inventory before publishing. Alerts then flag any discrepancies that need to be corrected.
"For the retailer's pricing department, the challenge was not simply to have a new tool, but to make consistent pricing decisions on a large scale, balancing automation, governance, and decision-making control by business teams."
Automated recommendations, pre-execution simulation, elasticity, and cannibalization are taken into account.
Meet Our ClientsDo you recognize yourself?
Key Features of the Pricing Platform
To learn more about pricing strategy
Any questions? Here are the answers.
What pricing strategies can BOOPER be used to manage?
Competitive alignment, margin optimization based on price elasticity, private-label positioning, seasonal pricing, markdowns, and promotions. These strategies are combined: each segment of your product assortment receives its own tailored approach.
Can we apply a different strategy by category, region, or store?
Yes. A strategy is defined by category, region, store format, or brand, each with its own objectives, thresholds, and price tiers.
How does this differ from fixed pricing rules?
A rule applies a fixed calculation. BOOPER starts with a target and weighs several factors (competition, price elasticity, cannibalization, inventory, margin), then simulates the impact before any price change.
Do we retain control over decisions?
Always. The AI makes recommendations and explains them; your teams set the rules, thresholds, and approval workflows. Nothing is published without your approval.
Do you need perfectly clean data to get started?
No. Your existing exports (invoices, rates, catalog) are sufficient to get started, without the need for a connector. Data accuracy will then improve as the project progresses.
Is BOOPER right for my industry?
BOOPER works with 30 B2C and B2B clients in France, Poland, Vietnam, and Thailand, ranging from national food retailers to multi-brand groups.
The right price for every category.
Let's schedule a discussion about your pricing strategy challenges: your product assortment, your current rules, and your margin and price image goals.