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Edouard Calliati - Director of Marketing and New Business

The BOOPER Team

Edouard Calliati

CMO - CRO

Marketing and New Business Director at BOOPER, Edouard Calliati oversees topics related to retail pricing, AI applied to commerce, and the transformation of pricing organizations. He contributes to the dissemination of industry best practices and market trends.

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His articles on retail pricing

B2B Pricing: Why List Prices Are No Longer Enough in the Face of Customer Segmentation

Pricing for the 2026 School Year: Focus on Granularity, Not the Average

Perceptions of the Premium for Organic Products: The Real Obstacle Is the Perceived Price Difference

Pricing, Purchasing, Category Management: Moving Away from Separate Files

Integrate pricing data without a major IT project

Managing Pricing Strategies with Limited Sales Data

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