Edouard Calliati

As Director of Marketing and New Business at BOOPER, Edouard Calliati oversees initiatives related to retail pricing, AI applied to retail, and the transformation of pricing organizations. He helps promote best practices in the industry and market trends.

With our clients and prospects, Edouard defines the key issues before the project begins:

• Work with the marketing and pricing teams to identify their transformation challenges before launching a project.
• Promotes the sharing of pricing trends and retail AI with clients and prospects (webinars, trade shows).
• Links customer feedback from the field to the product priorities communicated to the team.
• Oversee BOOPER's participation in retail trade shows (NRF, Le Spot) to keep the team connected to industry trends.