Edouard Calliati

Marketing and New Business Director at BOOPER, Edouard Calliati oversees topics related to retail pricing, AI applied to commerce, and the transformation of pricing organizations. He contributes to the dissemination of industry best practices and market trends.

With our clients and prospects, Edouard defines the key issues before the project begins:

• Work with the marketing and pricing teams to identify their transformation challenges before a project begins.
• Promotes the sharing of pricing trends and retail AI insights with clients and prospects (webinars, trade shows).
• Links customer feedback from the field to the product priorities communicated to the team.
• Oversee BOOPER's participation in retail trade shows (NRF, Le Spot) to keep the team connected to industry trends.