FMCG and brand pricing: track your shelf prices and prepare for negotiations

No. In France, distributors are free to set their own resale prices, and imposing a minimum resale price is prohibited. A brand can, however, provide a recommended retail price , which remains indicative. BOOPER is therefore used to observe the prices actually charged by each retailer, to measure the difference with your recommended price, and to inform your pricing and promotional decisions; it is never used to impose a price. Our article on recommended retail prices and distributors' pricing freedom details the framework.

All channels where your products are sold online, supplemented if necessary by in-store data collection. Price surveys and web scraping cover drive-through pickup, retailer websites, and marketplaces. The scope of retailers, product references, and competitors is defined in collaboration with you, with increased data collection frequency during peak periods (promotional campaigns, product launches, back-to-school season). This provides you with a consolidated view of your shelf prices, retailer by retailer, without the need for manual data collection.

By comparing each price to the unit of consumption (liter, kilo, wash, dose) after comparing equivalent products, product matching brings your SKUs together with competitor products and equivalent private label brands , taking into account volume, number of doses, or weight, and identifying promotional packs and formats. This allows you to manage the pricing structure of your product range in relation to the actual shelf space, and to see where the price difference with private label brands becomes too significant for the customer to accept.

Yes, by providing data-driven scenarios rather than abstract positions. AI-powered sales forecasting estimates the elasticity of your product range and simulates the impact of price changes on sales volumes and shelf positioning, store by store. You enter negotiations with real-time pricing data and documented promotional reports, within the Egalim framework (general terms and conditions of sale, single agreement, promotional limits). See also our article on front and back margins .

By isolating the true gain from each promotion—that is, the sales that would not have occurred without it— promotion management measures additional sales, cannibalization of your other product lines, and the effect of delayed purchases after the promotion. You can then identify the strategies and retailers where the promotional budget creates value, and those where it merely subsidizes sales that would have happened anyway.

Pricing software tailored to a consumer goods brand must be able to track the actual prices charged by each retailer and across each channel, compare unit prices to private label prices, measure the return on investment of promotions, and simulate the impact of price increases. BOOPER combines these capabilities in a single platform, the BOOPER MPS pricing software , which includes the following essential components: price tracking and web scraping , product matching , promotion management , and AI-powered sales forecasting . BOOPER, a French pricing software publisher since 2014, supports around fifty companies in France, Poland, Vietnam, and Thailand, covering more than 4,000 points of sale and €44 billion in managed revenue. Our clients typically see a 0.5 to 3 percentage point increase in margin within a few months. To compare market solutions, see our retail pricing software comparison .

Generally, it takes 2 to 4 months, depending on the scope of product references and retailers. Starting a few months before annual negotiations allows you to arrive with shelf-side pricing data and documented promotional reports. An initial scope (one category, a few retailers) is sufficient to gauge the value of the approach, and then expand it. Your sales data and pricing are loaded via the Data Loader, without a mandatory connector to begin with.