Beauty and health pricing: stay competitive without damaging your brand image

By comparing each price per unit (milliliter, gram, dose) with equivalent products, BOOPER compares them based on volume, format, and packaging. Gift sets, multipacks, and travel sizes are identified as such through product matching , preventing the misinterpretation of a single bottle with a gift set. This allows you to see your true positioning, format by format, even when competitors don't offer the same volume.

Yes, automatically. The reference price for a discount advertisement is the lowest price charged over the previous 30 days (Article L112-1-1 of the French Consumer Code). BOOPER checks this before each advertisement, preventing non-compliant discount ads. For hygiene and perfume products classified as non-food consumer goods, the Egalim promotion limits (40% in value) are also taken into account. The promotions management system then measures the actual revenue generated by each promotion.

By consolidating all these competitors into a single view, category by category, we can achieve this. Price surveys and web scraping cover perfumeries, supermarkets, pharmacies, brand websites, and marketplaces. Each category may have its own benchmark competitors and positioning rules: you don't compare yourself to the same brands for prestige and everyday hygiene products.

By measuring the actual gain of each promotion and its impact on sales at the regular price, and then eliminating those that don't create value, effective promotion management distinguishes between promotions that generate additional sales and those that encourage customers to wait for the next discount. This allows you to build a more selective promotional calendar that protects the price image and perceived value of your brands.

Yes. The BOOPER MPS pricing software allows you to define rules specific to each product category: strict alignment for frequently compared hygiene products, premium positioning for prestige products, and consistency between the two. Pharmacy networks have specific challenges (regulated prices on one hand, unregulated prices on the other), detailed on our dedicated pharmacy pricing page.

Pricing software tailored to the beauty and health sectors must be able to compare products of varying sizes at unit price, track perfumeries, supermarkets, and online retailers, secure discount announcements, and measure the return on investment of promotions. BOOPER combines these capabilities in a single platform, the BOOPER MPS pricing software , which activates key components: product matching , price tracking and web scraping , promotion management , and Pricing Optimization Software . BOOPER, a French pricing software publisher since 2014, supports around fifty companies in France, Poland, Vietnam, and Thailand, across more than 4,000 points of sale and €44 billion in managed revenue. Our clients typically see a 0.5 to 3 percentage point increase in margin within a few months. To compare market solutions, see our retail pricing software comparison .

A deployment typically takes 2 to 4 months, depending on the scope and quality of the data. Your files (sales, pricing, catalog, purchases) are uploaded via the Data Loader, without a mandatory connector initially, then checked and validated. Pricing rules are developed with your teams, who approve each recommendation before deployment. Many clients begin with a pricing analysis on one or two categories to quantify the potential, then expand the scope once initial gains are measured.