92% of French consumers use multiple shopping channels—both in-store and online (Manhattan Associates and OpinionWay, 2025). In the beauty industry, the same customer sees your prices in-store, on your website, and in your app, and compares them with each other before comparing you to other retailers. Any discrepancy she discovers on her own—at the checkout or when paying for delivery—costs you her trust.
White paper
Retail and E-commerce: Delivering a Consistent Price Promise Across All Channels
This white paper helps perfume stores, cosmetics retailers, and drugstores determine where their prices should be the same, where they can differ, and how to communicate that. Three pricing strategies (identical, bounded, distinct), a product family-by-channel matrix, and verified data from 2023 to 2026 (Manhattan Associates and OpinionWay, Criteo, FEVAD, Sendcloud, Brevo, and Ifop; OpinionWay for Uber Direct; UFC-Que Choisir).
By downloading it, you will discover
- Why customers compare your channels with each other before comparing you to competitors: 92% of French people combine in-store and digital shopping
- How to classify each family and each channel into three regimes: identical, bounded, or distinct
- Why the cost of service rarely justifies a markup on the product price: a numerical example to illustrate the point
- How to reserve a promotion or loyalty benefit for one channel without shortchanging the others, including the 30-day reference price
- How to Display Shipping Costs, Manage Variances, and Monitor Them Weekly Using Six Metrics
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