Sector · Pharmacies

Pharmacy pricing: manage your unregulated prices with the rigor of a major distributor

While reimbursable medications have fixed prices, a significant portion of a pharmacy's profit margin comes from unrestricted pricing: non-reimbursable medications, over-the-counter products, dermocosmetics, hygiene products, and nutrition. For pharmacy groups and networks, BOOPER provides competitive intelligence, network consistency, and margin management across these product categories.

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The price stakes in the sector

The pharmacy: between regulated and unregulated prices

The pharmacist does not set the price of reimbursable medications. Everything else, they set freely, often without appropriate tools.

In short, pharmacy pricing involves setting a price for each product that balances sales, margin, and price image, while taking into account the specific characteristics of the sector. BOOPER, a French pricing software publisher since 2014, combines AI and business rules to recommend these prices, simulate them before implementation, and measure their impact.

01

Free-market prices alongside administered prices

Non-reimbursable medicines, parapharmacy and dermocosmetics are freely set by each pharmacy, while reimbursable medicines have a regulated price.

02

Expanded competition

Large stores for hygiene and parapharmacy, specialized parapharmacies, online sites: the customer compares before entering.

03

Networks to be harmonized

Groups and brands seek a common price image, while respecting the commercial independence of each pharmacist.

04

An advisory role

Trust and advice are part of the value: the price must remain fair, without promotional overbidding.

What costs profit margin today

The limitations of coefficient pricing

Prices fixed according to the coefficient

Many pharmacies apply a uniform coefficient to the purchase price, without taking into account the price sensitivity of each product.

With BOOPER

Pricing rules by product role: competitive on products that are frequently compared, valued on advisory products.

A price image that is difficult to measure

Without a structured survey, it is impossible to know how prices compare to those in pharmacies and online stores.

With BOOPER

Monitoring of competitor prices online and in store, products automatically compared.

Discrepancies between pharmacies within the same network

From one pharmacy to another, the same product can have very different prices, to the detriment of the group's image.

With BOOPER

Recommended prices per zone for the network and monitoring of their application, each holder remaining free to set their own prices.

BOOPER in action

Your products facing the market, all in one view

Monitoring competitor prices, comparing products and tracking price movements: this is the daily life of a pricing team with BOOPER, applied to your sector.

Competitive intelligence · Pharmacies · Price surveys
ProductNetwork priceOnline pharmacyCompeting pharmacyGapStatus
Soothing cream for sensitive skin 40 ml
€14.90€12.90€15.50+15.5%Above market
Vitamin C 1000 mg · 20 tablets
€4.99€4.95€6.20+0.8%Aligned
Dry cough syrup 150 ml
€6.29€6.90€7.90-8.8%Margin to be recovered
Magnesium · 60 capsules
€12.90€11.50€13.90+12.2%Above market

Illustration, products and prices are fictitious.

Product matching AI
Your reference

Soothing cream for sensitive skin 40 ml

Online pharmacy

Soothing treatment for sensitive skin, 40ml tube

  • Volume: 40 ml
  • Price per 100 ml: €37.25
  • Format: tube
  • Skin type: sensitive
Confidence score 97% Reject Accept

Illustration, fictitious data

Price over 10 weeks · Vitamin C 1000 mg · 20 tablets · Tracking
4,32 €5,04 €5,77 €6,49 €S36S39S42S45
Network price Online pharmacy Competing pharmacy

Illustration, fictitious data

BOOPER solutions

BOOPER bricks for pharmacy networks

A unique platform, the BOOPER MPS pricing software , where you activate the building blocks useful to your business, with a team of pricing experts.

BOOPER's AI distinguishes between compared products and advisory products

The models identify the products that customers compare (loss leader hygiene products, the most requested over-the-counter medications) and those purchased on recommendation. Price reduction efforts are focused on the former, while profit margins are maintained on the latter.

What changes with BOOPER

LocationWithout a dedicated toolWith BOOPER
Price fixingUniform coefficient on the purchase priceRules according to the role and sensitivity of each product
Market knowledgeNo structured measuresConsolidated online and in-store monitoring
Network coherenceSignificant differences between pharmaciesRecommended prices by area and application tracking
Business operationsEffect not measuredSummary of each operation

Do you want to professionalize the pricing of your pharmacy network?

30 minutes with a pricing expert to review your challenges and see the platform on a case close to yours.

Let's discuss pharmacy pricing
+0.5 to +3 points margin in a few months
-70 to -90% reduction in price preparation time
+4,000 managed points of sale
€44 billion in revenue under management

Results observed among our clients, across all sectors. Around fifty companies supported since 2014, including 30 major accounts currently active.

A new sector, proven expertise

The methods that BOOPER has been applying to major distributors since 2014 (role of products, competitive intelligence, network consistency) apply directly to the free-price universes of the pharmacy.

Start without changing everything at once

  1. A price diagnosis based on your data

    We analyze a test universe (dermocosmetics, over-the-counter medications, etc.) on a sample of pharmacies in the network, in comparison to local and online competitors.

  2. Deployment in 2 to 4 months

    Your data (sales, prices, catalog, purchases) is loaded via the Data Loader, without a mandatory connector to start, and then validated. Pricing rules are developed in collaboration with your teams.

  3. A piloting technique that is constantly improving

    The AI's recommendations are validated by your teams, their effects measured, and the rules adjusted. You retain control over every decision.

Frequently asked questions about pharmacy pricing

Can BOOPER be used for reimbursable medications?

No, and it's not necessary: ​​their prices are set by regulations, there's no pricing to manage. BOOPER focuses on the unregulated pricing categories (non-reimbursable medications, over-the-counter products, dermocosmetics, hygiene, nutrition), where price positioning and a significant portion of the pharmacy's margin are determined. Our article on pharmacy pricing between regulations and margins details the distinction between the two.

Is BOOPER suitable for a group or network of pharmacies?

Yes. The BOOPER MPS pricing software allows you to create recommended prices by zone for the network and monitor their implementation pharmacy by pharmacy. Each owner remains free to set their own prices: the tool informs decisions, it doesn't impose them. The group gains a more consistent pricing image, and each pharmacy has a well-supported pricing framework to compare with its local competitors.

How do we compare ourselves to online pharmacies and supermarkets?

By continuously monitoring their prices and comparing products based on capacity and format, we can ensure accurate price comparisons. Price surveys and web scraping cover online sites and can be supplemented with in-store price checks. Product matching brings together equivalent products and converts each price to a unit price, allowing for a direct comparison of a 40ml cream to its 50ml equivalent without skewing the price difference.

Why abandon coefficient-based pricing?

Because a uniform markup on the purchase price ignores the price sensitivity of each product. It makes the pharmacy too expensive on products that customers compare and leaves a profit margin on products purchased on recommendation. BOOPER sets rules according to the role of each product, which improves both price perception and profit margin. Our article on the pharmacy's over-the-counter pricing method details this approach.

How to measure the effect of the network's commercial operations?

By isolating the actual profit of each operation, pharmacy by pharmacy, the promotion management system measures additional sales and the impact on sales at the regular price, distinguishing between operations that create value and those that simply shift it. The reference price for a discount announcement is the lowest price charged over the previous 30 days (Article L112-1-1 of the French Consumer Code). BOOPER automatically checks this before any discount announcement.

Which pricing software should a pharmacy network choose?

Pricing software tailored to a pharmacy group or network must be able to focus on products with unrestricted pricing, compare products by volume against online pharmacies, generate recommended prices by area, and measure sales operations. BOOPER combines these capabilities in a single platform, the BOOPER MPS pricing software , which activates key components such as price surveys and web scraping , product matching , Pricing Optimization Software , and promotion management . BOOPER, a French pricing software publisher since 2014, supports around fifty companies in France, Poland, Vietnam, and Thailand, across more than 4,000 points of sale and €44 billion in managed revenue. Our clients typically see a 0.5 to 3 percentage point increase in margin within a few months. To compare market solutions, see our retail pricing software comparison .

How long does it take to start?

Typically, the process takes 2 to 4 months, starting with a specific product category (dermocosmetics or over-the-counter medications) and a sample of pilot pharmacies. A pricing analysis within this scope allows us to quantify the potential before rolling out across the network. Your data is uploaded via the Data Loader, with no connector required to begin.

Do you want to professionalize the pricing of your pharmacy network?

Let's talk about your free-price universes, your pricing image, and the consistency of your network.

Let's discuss pharmacy pricing