While reimbursable medications have fixed prices, a significant portion of a pharmacy's profit margin comes from unrestricted pricing: non-reimbursable medications, over-the-counter products, dermocosmetics, hygiene products, and nutrition. For pharmacy groups and networks, BOOPER provides competitive intelligence, network consistency, and margin management across these product categories.
















The pharmacist does not set the price of reimbursable medications. Everything else, they set freely, often without appropriate tools.
In short, pharmacy pricing involves setting a price for each product that balances sales, margin, and price image, while taking into account the specific characteristics of the sector. BOOPER, a French pricing software publisher since 2014, combines AI and business rules to recommend these prices, simulate them before implementation, and measure their impact.
01
Non-reimbursable medicines, parapharmacy and dermocosmetics are freely set by each pharmacy, while reimbursable medicines have a regulated price.
02
Large stores for hygiene and parapharmacy, specialized parapharmacies, online sites: the customer compares before entering.
03
Groups and brands seek a common price image, while respecting the commercial independence of each pharmacist.
04
Trust and advice are part of the value: the price must remain fair, without promotional overbidding.
Many pharmacies apply a uniform coefficient to the purchase price, without taking into account the price sensitivity of each product.
Pricing rules by product role: competitive on products that are frequently compared, valued on advisory products.
Without a structured survey, it is impossible to know how prices compare to those in pharmacies and online stores.
Monitoring of competitor prices online and in store, products automatically compared.
From one pharmacy to another, the same product can have very different prices, to the detriment of the group's image.
Recommended prices per zone for the network and monitoring of their application, each holder remaining free to set their own prices.
Monitoring competitor prices, comparing products and tracking price movements: this is the daily life of a pricing team with BOOPER, applied to your sector.
| Product | Network price | Online pharmacy | Competing pharmacy | Gap | Status |
|---|---|---|---|---|---|
Soothing cream for sensitive skin 40 ml | €14.90 | €12.90 | €15.50 | +15.5% | Above market |
Vitamin C 1000 mg · 20 tablets | €4.99 | €4.95 | €6.20 | +0.8% | Aligned |
Dry cough syrup 150 ml | €6.29 | €6.90 | €7.90 | -8.8% | Margin to be recovered |
Magnesium · 60 capsules | €12.90 | €11.50 | €13.90 | +12.2% | Above market |
Illustration, products and prices are fictitious.
Soothing cream for sensitive skin 40 ml
Soothing treatment for sensitive skin, 40ml tube
Illustration, fictitious data
Illustration, fictitious data
A unique platform, the BOOPER MPS pricing software , where you activate the building blocks useful to your business, with a team of pricing experts.
The models identify the products that customers compare (loss leader hygiene products, the most requested over-the-counter medications) and those purchased on recommendation. Price reduction efforts are focused on the former, while profit margins are maintained on the latter.
| Location | Without a dedicated tool | With BOOPER |
|---|---|---|
| Price fixing | Uniform coefficient on the purchase price | Rules according to the role and sensitivity of each product |
| Market knowledge | No structured measures | Consolidated online and in-store monitoring |
| Network coherence | Significant differences between pharmacies | Recommended prices by area and application tracking |
| Business operations | Effect not measured | Summary of each operation |
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Results observed among our clients, across all sectors. Around fifty companies supported since 2014, including 30 major accounts currently active.
The methods that BOOPER has been applying to major distributors since 2014 (role of products, competitive intelligence, network consistency) apply directly to the free-price universes of the pharmacy.
We analyze a test universe (dermocosmetics, over-the-counter medications, etc.) on a sample of pharmacies in the network, in comparison to local and online competitors.
Your data (sales, prices, catalog, purchases) is loaded via the Data Loader, without a mandatory connector to start, and then validated. Pricing rules are developed in collaboration with your teams.
The AI's recommendations are validated by your teams, their effects measured, and the rules adjusted. You retain control over every decision.
No, and it's not necessary: their prices are set by regulations, there's no pricing to manage. BOOPER focuses on the unregulated pricing categories (non-reimbursable medications, over-the-counter products, dermocosmetics, hygiene, nutrition), where price positioning and a significant portion of the pharmacy's margin are determined. Our article on pharmacy pricing between regulations and margins details the distinction between the two.
Yes. The BOOPER MPS pricing software allows you to create recommended prices by zone for the network and monitor their implementation pharmacy by pharmacy. Each owner remains free to set their own prices: the tool informs decisions, it doesn't impose them. The group gains a more consistent pricing image, and each pharmacy has a well-supported pricing framework to compare with its local competitors.
By continuously monitoring their prices and comparing products based on capacity and format, we can ensure accurate price comparisons. Price surveys and web scraping cover online sites and can be supplemented with in-store price checks. Product matching brings together equivalent products and converts each price to a unit price, allowing for a direct comparison of a 40ml cream to its 50ml equivalent without skewing the price difference.
Because a uniform markup on the purchase price ignores the price sensitivity of each product. It makes the pharmacy too expensive on products that customers compare and leaves a profit margin on products purchased on recommendation. BOOPER sets rules according to the role of each product, which improves both price perception and profit margin. Our article on the pharmacy's over-the-counter pricing method details this approach.
By isolating the actual profit of each operation, pharmacy by pharmacy, the promotion management system measures additional sales and the impact on sales at the regular price, distinguishing between operations that create value and those that simply shift it. The reference price for a discount announcement is the lowest price charged over the previous 30 days (Article L112-1-1 of the French Consumer Code). BOOPER automatically checks this before any discount announcement.
Pricing software tailored to a pharmacy group or network must be able to focus on products with unrestricted pricing, compare products by volume against online pharmacies, generate recommended prices by area, and measure sales operations. BOOPER combines these capabilities in a single platform, the BOOPER MPS pricing software , which activates key components such as price surveys and web scraping , product matching , Pricing Optimization Software , and promotion management . BOOPER, a French pricing software publisher since 2014, supports around fifty companies in France, Poland, Vietnam, and Thailand, across more than 4,000 points of sale and €44 billion in managed revenue. Our clients typically see a 0.5 to 3 percentage point increase in margin within a few months. To compare market solutions, see our retail pricing software comparison .
Typically, the process takes 2 to 4 months, starting with a specific product category (dermocosmetics or over-the-counter medications) and a sample of pilot pharmacies. A pricing analysis within this scope allows us to quantify the potential before rolling out across the network. Your data is uploaded via the Data Loader, with no connector required to begin.
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View sector →Let's talk about your free-price universes, your pricing image, and the consistency of your network.
Let's discuss pharmacy pricing