B2B retail pricing: control your net customer prices and your margin

By establishing common rules for all net prices—a reference price, a maximum discount per customer segment, a minimum margin per category, and an approval process for exceptions—sales representatives retain some flexibility, but within a defined framework. The BOOPER MPS pricing software applies these rules to each net price and flags any deviations, while Pricing Optimization Software measures the actual net margin per customer, segment, category, and sales representative. Discrepancies that have accumulated over the years become visible and can be corrected during price reviews. Our article on customer segmentation in B2B pricing details the methodology.

Yes, no complex integration project is required to begin. ERP exports, customer price lists, contract prices, and supplier rates are loaded via the Data Loader, then checked and validated before analysis. An API connector isn't necessary to get started: an initial scope can be analyzed using simple files. Once the process is validated, data exchange with your ERP system can be automated so that recommended and validated prices are automatically transferred back to it.

By adjusting the impact based on the price sensitivity of each segment and the importance of each customer, rather than applying the same increase to everyone, BOOPER applies pass-through rules by product category and simulates the effect on volumes and margins before implementation, thanks to AI-powered sales forecasting . You know in advance which accounts are likely to react, which product categories will see the increase pass smoothly, and you can prepare your sales team with data-driven arguments.

Yes. The platform manages both displayed prices (warehouse, counter, e-commerce site) and negotiated terms per customer or per segment. Price surveys and web scraping track the public prices of competing retailers, wholesalers, and B2B sites, and compare your pricing category by category. Retailers like MM Mega Market, Bricocash, and Brico Dépôt, which primarily serve a professional clientele, manage their pricing with BOOPER.

By comparing your catalog with publicly available competitor offers, and then comparing prices product by product, you can achieve optimal results. For technical specifications, product matching relies on characteristics (dimensions, standards, packaging) rather than just the product name, thus avoiding comparisons between two products that are not interchangeable. The result is a map of your positioning by product category, indicating where a price reduction is worthwhile because customers are comparing, and where it is not.

Pricing software tailored to B2B distribution must be able to manage a reference price and thousands of net prices per customer, frame discounts, measure the actual net margin per account, and simulate the impact of a purchase increase. BOOPER combines these capabilities in a single platform, the BOOPER MPS pricing software , whose useful components are activated: Pricing Optimization Software , price surveys and web scraping , product matching , and AI-powered sales forecasting . BOOPER, a French pricing software publisher since 2014, supports around fifty companies in France, Poland, Vietnam, and Thailand, across more than 4,000 points of sale and €44 billion in managed revenue. Our clients typically see a margin increase of 0.5 to 3 percentage points within a few months. To compare market solutions, see our retail pricing software comparison .

Our clients typically see a 0.5 to 3 percentage point increase in margin within a few months and a 70 to 90% reduction in pricing preparation time, with models that are over 95% reliable. These results depend on the starting point: a team still using Excel primarily gains in time and consistency, while a team already equipped with the necessary tools gains in positioning precision. Pricing analysis allows you to estimate the potential based on your own data before making any commitment.