Wholesalers, retailers, cash & carry businesses, and distributors for professionals: in B2B, the list price is just a starting point. Pricing by segment, negotiated discounts, and the pass-through of purchase price increases determine the actual profit margin. BOOPER gives you a clear view of what you sell, at what net price, and with what profitability, customer by customer.
General pricing, segment grids, contract prices, negotiated discounts: the more price levels there are, the easier it is to lose sight of the big picture.
In short, B2B retail pricing involves setting a price for each product that balances sales, margin, and price image, while taking into account the specific characteristics of the sector. BOOPER, a French pricing software publisher since 2014, combines AI and business rules to recommend these prices, simulate them before implementation, and measure their impact.
01
Craftsmen, companies, communities, resellers, national accounts: each segment has its own pricing structure, and each customer has their own conditions.
02
Raw materials, energy and transport cause purchase prices to fluctuate several times a year; customer prices must follow suit without damaging the relationship.
03
Tens of thousands of technical references, including a long tail that is rarely compared by customers but generates profit margins.
04
Counter, field sales representatives, self-service warehouses, BtoB e-commerce: the customer expects a consistent price, regardless of the channel.
Each salesperson has some leeway, but no one sees the cumulative effect of the exceptions on profitability per customer or per family.
Analysis of net margin by customer, segment and family, with alerts on deviations from the rules.
When a purchase cost increases, updating rates and contracts takes weeks; the margin melts away in the meantime.
Contribution rules configured and impact simulation per customer before new rates are published.
Compared to other retailers, wholesalers and BtoB sites, it is difficult to know which products you are truly competitive on.
Monitoring competitor public prices and product comparison to position your prices family by family.
Monitoring competitor prices, comparing products and tracking price movements: this is the daily life of a pricing team with BOOPER, applied to your sector.
| Product | Your net price | Trade A | Wholesaler B | Gap | Status |
|---|---|---|---|---|---|
CEM II grey cement 35 kg | €8.90 | €8.45 | €9.20 | +5.3% | Above market |
R2V 3G2.5 cable · 100 m | €130.00 | €129.90 | €138.50 | +0.1% | Aligned |
Nitrile gloves · box of 100 | €8.49 | €9.20 | €10.40 | -7.7% | Margin to be recovered |
5L frying oil | €14.60 | €13.90 | €14.95 | +5.0% | Above market |
Illustration, products and prices are fictitious.
CEM II grey cement 35 kg
CEM II/B 32.5 R 35kg cement bag
Illustration, fictitious data
Illustration, fictitious data
A unique platform, the BOOPER MPS pricing software , where you activate the building blocks useful to your business, with a team of pricing experts.
The models identify customers, families, or sales representatives whose net prices deviate from the established policy and estimate the price sensitivity of each segment. You know where to raise a price without risking losing track, and where a sales effort truly makes sense.
| Location | Without a dedicated tool | With BOOPER |
|---|---|---|
| Update after a surge in purchases | Several weeks, file by file | Rules applied all at once, impact simulated per client |
| Rebate management | On a case-by-case basis, without consolidated history | Net margin per account, exceptions tracked |
| Market knowledge | Feedback from the field from sales representatives | Consolidated monitoring of competitor public prices |
| Price lists | Renewed from one year to the next | Reviews based on the price sensitivity of each segment |
Do you want to regain control over your net customer prices?
30 minutes with a pricing expert to review your challenges and see the platform on a case close to yours.
Results observed among our clients, across all sectors. Around fifty companies supported since 2014, including 30 major accounts currently active.
For retailers, wholesalers, cash-and-carry stores, and B2B distributors: an industry guide and two in-depth articles on the decisions that have the greatest impact on profit margins. Free, with verified and dated sources.
B2B RetailNo. 1 · 2026Since 2023, the wholesale sector has seen a decline in sales volume each year: in 2025, sales are expected to fall another 0.3% in volume and grow by only 0.2% in…
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B2B RetailNo. 2 · 2026The wholesale sector has a gross margin of 21.6% (INSEE, 2023 data): each percentage point of discount reduces this by nearly 5%.
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B2B RetailNo. 3 · 2026In a B2B catalog containing tens of thousands of items, most prices are never adjusted: they retain the multiplier set when they were created.
DownloadWe analyze your net prices, discounts and margins on a sample of customers and families to calculate the recoverable margin.
Your data (sales, prices, catalog, purchases) is loaded via the Data Loader, without a mandatory connector to start, and then validated. Pricing rules are developed in collaboration with your teams.
The AI's recommendations are validated by your teams, their effects measured, and the rules adjusted. You retain control over every decision.
By establishing common rules for all net prices—a reference price, a maximum discount per customer segment, a minimum margin per category, and an approval process for exceptions—sales representatives retain some flexibility, but within a defined framework. The BOOPER MPS pricing software applies these rules to each net price and flags any deviations, while Pricing Optimization Software measures the actual net margin per customer, segment, category, and sales representative. Discrepancies that have accumulated over the years become visible and can be corrected during price reviews. Our article on customer segmentation in B2B pricing details the methodology.
Yes, no complex integration project is required to begin. ERP exports, customer price lists, contract prices, and supplier rates are loaded via the Data Loader, then checked and validated before analysis. An API connector isn't necessary to get started: an initial scope can be analyzed using simple files. Once the process is validated, data exchange with your ERP system can be automated so that recommended and validated prices are automatically transferred back to it.
By adjusting the impact based on the price sensitivity of each segment and the importance of each customer, rather than applying the same increase to everyone, BOOPER applies pass-through rules by product category and simulates the effect on volumes and margins before implementation, thanks to AI-powered sales forecasting . You know in advance which accounts are likely to react, which product categories will see the increase pass smoothly, and you can prepare your sales team with data-driven arguments.
Yes. The platform manages both displayed prices (warehouse, counter, e-commerce site) and negotiated terms per customer or per segment. Price surveys and web scraping track the public prices of competing retailers, wholesalers, and B2B sites, and compare your pricing category by category. Retailers like MM Mega Market, Bricocash, and Brico Dépôt, which primarily serve a professional clientele, manage their pricing with BOOPER.
By comparing your catalog with publicly available competitor offers, and then comparing prices product by product, you can achieve optimal results. For technical specifications, product matching relies on characteristics (dimensions, standards, packaging) rather than just the product name, thus avoiding comparisons between two products that are not interchangeable. The result is a map of your positioning by product category, indicating where a price reduction is worthwhile because customers are comparing, and where it is not.
Pricing software tailored to B2B distribution must be able to manage a reference price and thousands of net prices per customer, frame discounts, measure the actual net margin per account, and simulate the impact of a purchase increase. BOOPER combines these capabilities in a single platform, the BOOPER MPS pricing software , whose useful components are activated: Pricing Optimization Software , price surveys and web scraping , product matching , and AI-powered sales forecasting . BOOPER, a French pricing software publisher since 2014, supports around fifty companies in France, Poland, Vietnam, and Thailand, across more than 4,000 points of sale and €44 billion in managed revenue. Our clients typically see a margin increase of 0.5 to 3 percentage points within a few months. To compare market solutions, see our retail pricing software comparison .
Our clients typically see a 0.5 to 3 percentage point increase in margin within a few months and a 70 to 90% reduction in pricing preparation time, with models that are over 95% reliable. These results depend on the starting point: a team still using Excel primarily gains in time and consistency, while a team already equipped with the necessary tools gains in positioning precision. Pricing analysis allows you to estimate the potential based on your own data before making any commitment.
Shelf prices by retailer, return on promotions, annual negotiations and price increases.
View sector →Parts, tires and accessories: long tail of references, instant comparison, seasonality.
View sector →Price per millilitre, multiple channels, dense promotional calendar and brand image to protect.
View sector →Huge product ranges, professional and individual clients, volatile raw materials.
View sector →Identical product references everywhere, promotional highlights, product range renewal.
View sector →Catalogue prices and major account contracts, back to school, standard catalogue.
View sector →Discounts, pricing grids, passing on of increases: let's review your BtoB pricing policy.
Let's discuss your B2B rates