DIY pricing: manage tens of thousands of product references in the face of competition from professionals and individuals

By managing multiple price levels (consumer, professional, accounts) linked by consistency rules, the individual customer finds a competitive price on the products they compare, while the professional finds a fair price on their recurring orders. Pricing Optimization Software measures the margin by price level and by category, preventing a professional discount granted years ago from continuing to erode the margin unnoticed.

Yes, by matching similar rather than identical products. Product matching compares products based on their characteristics (power, dimensions, material, use) and not just on an identical EAN code. This allows you to position your own brands against branded products and competing own brands, and to control the price difference that makes them attractive without leaving any profit margin on the table.

By revaluing all relevant product references at once, using rules per product category and a preliminary simulation, the BOOPER MPS pricing software applies the increase according to your rules and simulates the impact on sales and margins before publication. Simultaneously , price comparisons and web scraping monitor how your competitors are passing on the same increase, ensuring you don't find yourself alone above the market price.

By price zone: each store is linked to a competitive environment (DIY superstores, wholesalers, discounters), with its own positioning rules and overall consistency. This is the method used by several major French DIY retailers who are BOOPER clients. Differences between zones are kept within limits, ensuring that the brand's price image remains clear from one store to another.

Through gradual markdowns, decided early and store by store. With markdowns and clearance sales , BOOPER recommends the timing and level of markdowns based on remaining stock, sales volume, and the end-of-season date. The goal is to free up space and cash flow without undercutting prices for the following season. Our article on DIY and gardening pricing in the face of seasonality details this approach.

Pricing software tailored to a DIY retailer must be able to manage tens of thousands of product references and prices by zone, differentiate between professional and individual customers, group similar products together, and quickly pass on increases in raw material costs. BOOPER combines these capabilities in a single platform, the BOOPER MPS pricing software , whose essential components are activated: price surveys and web scraping , product matching , Pricing Optimization Software , markdown, and stock clearance . BOOPER, a French pricing software publisher since 2014, supports around fifty companies in France, Poland, Vietnam, and Thailand, across more than 4,000 points of sale and €44 billion in managed revenue. Our clients typically see a 0.5 to 3 percentage point increase in margin within a few months. To compare the solutions available on the market, see our retail pricing software comparison .

A deployment typically takes 2 to 4 months, depending on the scope and quality of the data. Your files (sales, pricing, catalog, purchases) are uploaded via the Data Loader, without a mandatory connector initially, then checked and validated. Pricing rules are developed with your teams, who approve each recommendation before deployment. Many clients begin with a pricing analysis on one or two categories to quantify the potential, then expand the scope once initial gains are measured.