41.4% of the home improvement market consists of private-label products (NielsenIQ, 2025 report). By definition, these products have no exact equivalent among competitors: no data indicates whether they are properly priced. And in a large-format store, tens of thousands of long-tail prices retain the price from the supplier’s last update, without anyone reviewing them.
White paper
40,000 SKUs: Getting the long tail and private labels under control
This white paper shows how to regain control of a catalog containing tens of thousands of SKUs: categorize prices based on their visibility and impact on profit margins, align private-label brands with their major-brand equivalents, convert prices to per-unit of use, and manage the long tail using written rules. Verified figures from 2023 to 2026 (FMB and Inoha, NielsenIQ, USP Marketing Consultancy, Distribution Strategy Group).
By downloading it, you will discover
- Why the Long Tail Is Losing Margin Without Any Decisions Having Been Made, and How to Measure the Age of Your Prices
- How to set the price of a private label based on the price difference from the equivalent major brand, rather than as a multiple of its cost
- How to match similar products: identical, equivalent, interchangeable, with a confidence level
- How to rank 40,000 prices based on their visibility and their impact on the margin
- Which rules should be established first—from minimum margins to packaging consistency?
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