Ludovic Shum

Ludovic Shum advises retail companies on pricing strategies, margin optimization, and pricing governance. His approach is operational: on-site assessments, concrete recommendations, and long-term support.

Ludovic works with our clients at every stage of the pricing project: 

• Conduct an analysis of the current pricing policy (positioning, zones, rules, margins by category).
• Formulation of concrete recommendations: pricing strategy by category role, balancing volume and margin, omnichannel consistency.
• Helps structure pricing governance: who makes decisions, how often, and based on which metrics.
• Provides ongoing support to pricing teams, from implementation through to rule adjustments.