Spare parts, tires, accessories, motorcycle gear: customers can compare auto centers, specialized websites, and marketplaces in just a few clicks. BOOPER helps car and motorcycle distributors track the market using extensive catalogs and set the right price, item by item.
When a buyer is looking for a specific part, the price difference is immediately apparent. But with a long list of part numbers, it's impossible to keep track of everything manually.
In short, automotive and motorcycle pricing involves setting a price for each product that balances sales, margin, and price image, while taking into account the specific characteristics of the sector. BOOPER, a French pricing software publisher since 2014, combines AI and business rules to recommend these prices, simulate them before implementation, and measure their impact.
01
Original part, equivalent, tire size: the customer knows what they are looking for and compares to the nearest cent.
02
Hundreds of thousands of items, many of which sell in small but consistent quantities. It's easy to lose money without realizing it.
03
Winter tires, batteries for the first cold weather, air conditioning in the summer, motorcycle equipment in the spring: peaks are being prepared in terms of price and stock.
04
In an auto center, the price of the part is combined with the price of installation: the customer judges a total price.
Same parts, different labels and codes, equivalencies between brands: bringing your catalogue closer to that of competitors is a painstaking task.
AI-powered matching that recognizes labels and technical characteristics, with a confidence score per match.
Due to time constraints, only the best-selling items are reviewed. Thousands of items remain either too expensive or too cheap.
Pricing rules by family and by positioning, automatically applied to the entire catalogue.
Arriving late on winter tire or battery prices means leaving the peak demand to competitors.
AI-powered sales forecasting, including seasonality, to adjust prices and stocks in advance.
Monitoring competitor prices, comparing products and tracking price movements: this is the daily life of a pricing team with BOOPER, applied to your sector.
| Product | Your price | Competitor A | Competitor B | Gap | Status |
|---|---|---|---|---|---|
Summer tire 205/55 R16 91V | €79.90 | €74.50 | €82.00 | +7.2% | Above market |
12V 70Ah 640A Battery | €110.00 | €109.90 | €124.00 | +0.1% | Aligned |
Matte black full-face helmet | €164.00 | €179.00 | €199.00 | -8.4% | Margin to be recovered |
Ventilated brake discs x2 | €64.90 | €69.90 | €59.90 | +8.3% | Above market |
Illustration, products and prices are fictitious.
Summer tire 205/55 R16 91V
205/55/16 91V summer touring tires
Illustration, fictitious data
Illustration, fictitious data
A unique platform, the BOOPER MPS pricing software , where you activate the building blocks useful to your business, with a team of pricing experts.
On a highly sought-after item, a difference of just a few euros can lose the sale; for a rare technical reference, the customer is primarily paying for availability. The models assess this sensitivity on a reference-by-reference basis to focus pricing efforts where they yield the greatest return.
| Location | Without a dedicated tool | With BOOPER |
|---|---|---|
| Comparing oneself to the competition | Manually, on the best sellers | Automatically across the entire catalog, with a confidence score |
| Long tail price | Rarely seen again | Rules applied continuously |
| Preparing for the season | Regarding last year's history | Demand forecasting and price and stock simulation |
| End of series | Sold off late, in bulk | Inventory-driven progressive markdown |
Do you want to be competitive across your entire car and motorcycle catalogue?
30 minutes with a pricing expert to review your challenges and see the platform on a case close to yours.
Results observed among our clients, across all sectors. Around fifty companies supported since 2014, including 30 major accounts currently active.
For auto repair shops, parts distributors, and motorcycle equipment retailers: an industry guide and two in-depth articles on the decisions that have the greatest impact on profit margins. Free, with verified and dated sources.
Cars and MotorcyclesNo. 1 · 2026Since 2023, the price of replacement parts has been rising faster than inflation every year, and 15 out of 30 automakers have once again raised their prices for…
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Cars and MotorcyclesNo. 2 · 202630% of drivers cite price as their top consideration when choosing a tire (Apollo Tyres, 2025), and the same tire is priced to the cent at dozens of retailers.
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Cars and MotorcyclesNo. 3 · 2026In 2025, 45.4% of the breakdowns handled by the ADAC were caused by a starter battery, and 38% of French people have already performed a minor repair themselves on…
DownloadWe analyze a product family (braking, tires, batteries...) and your positioning against 2 or 3 competitors to quantify the potential.
Your data (sales, prices, catalog, purchases) is loaded via the Data Loader, without a mandatory connector to start, and then validated. Pricing rules are developed in collaboration with your teams.
The AI's recommendations are validated by your teams, their effects measured, and the rules adjusted. You retain control over every decision.
By matching parts based on their technical specifications rather than their commercial name, product matching relies on natural language processing to recognize names, dimensions, indices, and vehicle compatibility, followed by business validation for uncertain cases. Each match is assigned a confidence score: only truly interchangeable products are compared, preventing you from matching a part that is not equivalent to yours. The product matching entry in the glossary details the principle.
Yes. Price monitoring and web scraping cover e-commerce sites, specialist sites, and marketplaces, and can be supplemented by data collected from auto parts stores. Alerts focus on significant discrepancies and key product references, so as not to overwhelm the teams with thousands of minor variations. Our article on products to monitor first helps define this scope.
By replacing manual review, impossible for tens of thousands of items, with automatically applied rules, BOOPER MPS pricing software applies rules to the entire catalog, including positioning by family, minimum margin, rounding, and consistency between product lines. AI then identifies items whose price deviates from the market or their margin potential, allowing teams to focus their time on the most worthwhile cases.
By anticipating demand before the peak rather than reacting during it. AI-powered sales forecasting estimates demand by product category and period based on historical data, seasonality, and planned operations. Simulations measure the impact of pricing on sales and available stock, allowing for adjustments to pricing and supplies several weeks before the first cold or hot weather.
Yes, provided that consistency is maintained in a way that the customer understands. BOOPER MPS pricing software manages prices by channel with maximum variance rules, preventing the same part from being significantly more expensive in-store than online without any apparent reason. The price of installation and associated services can be integrated into the pricing strategy, as it is often the total price, parts and labor, that the customer compares.
Pricing software tailored to the distribution of automotive and motorcycle parts, tires, and accessories must be able to reconcile product references that differ from one site to another, monitor specialized websites and marketplaces, automatically set prices for a long tail of parts, and anticipate seasonal peaks. BOOPER combines these capabilities in a single platform, the BOOPER MPS pricing software , whose useful components are activated: product matching , price surveys and web scraping , Pricing Optimization Software , and AI-powered sales forecasting . BOOPER, a French pricing software publisher since 2014, supports around fifty companies in France, Poland, Vietnam, and Thailand, across more than 4,000 points of sale and €44 billion in managed revenue. Our clients typically see a 0.5 to 3 percentage point increase in margin within a few months. To compare solutions on the market, see our retail pricing software comparison .
A deployment typically takes 2 to 4 months, depending on the scope and quality of the data. Your files (sales, pricing, catalog, purchases) are uploaded via the Data Loader, without a mandatory connector initially, then checked and validated. Pricing rules are developed with your teams, who approve each recommendation before deployment. Many clients begin with a pricing analysis on one or two categories to quantify the potential, then expand the scope once initial gains are measured.
Price per millilitre, multiple channels, dense promotional calendar and brand image to protect.
View sector →Huge product ranges, professional and individual clients, volatile raw materials.
View sector →Identical product references everywhere, promotional highlights, product range renewal.
View sector →Catalogue prices and major account contracts, back to school, standard catalogue.
View sector →Prices that fall every week, total transparency, end-of-life of products.
View sector →Extreme seasonality, perishable plants, multiple universes, assortments to be rationalized.
View sector →Let's look together at how to track your competitors and set your prices across the entire long tail.
Let's discuss your pricing