Since 2023, the price of replacement parts has been rising faster than inflation every year, and 15 out of 30 automakers have raised their parts prices again in the fourth quarter of 2025 alone. As a result, customers compare prices down to the cent for a standard tire, but much less so for a sensor that they need to find in stock today. Matching the lowest price everywhere amounts to offering discounts where no one was asking for them.
White paper
The Right Price, Part by Part: When to Match Prices and When to Maintain Your Margin in the Auto and Motorcycle Industries
This white paper shows where price strategies drive volume and where they merely erode margins: catalog segmentation into four categories, comparison to the exact reference model, overall price per part and installation, seasonal trends, and discontinued models. Audited figures from 2024 to 2026 (SRA, SDES, Syndicat du Pneu, GiPA, Simon-Kucher).
By downloading it, you will discover
- Why always matching the lowest price across the board erodes margins on technical products without generating a single additional sale
- How to categorize the catalog into four groups and set a pricing rule for each one, including the long tail
- How to compare the exact part number—including equivalents and tire lines—to avoid misleading discrepancies
- Why do customers compare total prices—including parts, installation, and ductwork—and how can we make this information visible?
- How to prepare for seasonal price spikes and highlight clearance items in stages rather than selling them all at once
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