62% of drivers never compare prices among auto repair shops (Vroomly and Madeinvote, 2023). Yet they compare the price of a single part, down to the cent, on their phones. An auto center sells—all under one roof—parts that customers compare, accessories they want, and service hours they don’t know how to evaluate: three different margin structures, often managed using a single set of pricing coefficients.
White paper
Parts, accessories, services: Where is your profit potential hidden?
This white paper provides an analysis of profit potential by vehicle category: actual profit net of discounts, potential profit at market price, and reputational risk. It delves into the pricing of workshop services (hourly rates, flat rates, parts and labor, estimates) and equipment accessories (helmets, luggage, cosmetic maintenance). Figures verified and dated from 2023 to 2026 (idGarages, INSEE, FIEV, DGCCRF, INC, CSIAM, OpinionWay, Simon-Kucher).
By downloading it, you will discover
- Where the margin is lost without anyone noticing: reflexive alignment, unsolicited return, inherited package, collective breakaway
- How to Measure Realized Margin, Potential Margin, and Reputation Risk, by Product Line
- How to set an hourly rate by position and by region, and calculate a flat rate based on actual time
- Why a three-tiered pricing structure is more profitable than a single price to defend
- How the helmet defines your look and the added accessories make the difference—from the visor to the mounted luggage
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