In 2025, 45.4% of breakdowns handled by the ADAC were caused by a starter battery, and 38% of French people have already performed a minor repair on their car themselves—often a light bulb, windshield wipers, or a battery (Meyle / OpinionWay, October 2025). These few maintenance products—which are frequently purchased and compared online—contribute far more to an auto center’s reputation for value than the thousands of technical parts that generate its profit margin.
White paper
Batteries, oils, windshield wipers: the maintenance products that define the price point
This white paper shows how to narrow down the shortlist of automotive products, compare them based on exact equivalence (capacity and technology for batteries, liters and standards for oil, and pairs for windshield wipers and light bulbs), and assign a price point to each product. Figures verified and dated from 2024 to 2026 (ADAC, OTC, OpinionWay, idGarages.com, Zepros, Le Journal de l'Automobile).
By downloading it, you will discover
- Why do batteries, oil, wiper blades, and light bulbs determine the price image of an auto parts store, rather than technical parts?
- How to identify the shortlist of image products based on four criteria: frequency, comparability, visibility, and purchase trigger
- How can we compare products accurately to avoid false discrepancies, given that up to 70% of batteries are sold under private labels?
- How to position the entry-level model without positioning the entire lineup, and assess a premium price based on the interest it generates
- How to Pass On a 6–9% Price Increase on Lubricants Without Damaging Your Price Image
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