69% of French people believe that pharmacists tend to recommend the products that earn them the most money (OpinionWay poll for PharmagoraPlus, February 2026). Within a chain, an unexplained local price difference is therefore interpreted as a markup, and this phenomenon is becoming increasingly common: patients switching between different stores within the same chain, online sites for pharmacies in the network, and joint promotions. However, the pharmacy owner is free to set their own prices and often has good reasons to deviate from the suggested retail price.
White paper
Pharmacy Networks: Balancing Pricing Consistency and Local Autonomy
This white paper presents the perspective of member pharmacies: four legitimate reasons to deviate from the network price (geographic area, local competition, customer base, and the product’s role), a five-step exemption procedure, arbitration rules, a data-sharing process compliant with competition law, and five indicators to measure the impact of price deviations. Verified figures from 2024 to 2026 (OpinionWay, National Order of Pharmacists, Federgy, IGF-IGAS, European Commission).
By downloading it, you will discover
- The three rules underlying the incumbent's pricing autonomy, and why the consortium cannot prohibit a price difference
- The four grounds for a local deviation, along with the required evidence and the limits of each
- How to Deviate from the Common Core in Five Steps: Declare, Justify, Define Limits, Date, and Review
- What data should be shared up and down the chain without turning the group into a vehicle for collusion among pharmacies?
- How to measure the volume and margin effects of a price difference, for comparable pharmacies
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