Skip to main content
Home›About Us›Fabrice Decroo
Fabrice Decroo - Director of Consulting and Solutions – St

The BOOPER Team

Fabrice Decroo

Consulting Director

Director of Consulting and Product Offerings – Pricing Strategy

Fabrice supports retail brands with their pricing strategies, margin optimization, promotions, and pricing governance. He intervenes on omnichannel and price elasticity issues.

‍

Fabrice works with our clients early on to support their pricing management efforts:

  • Audits existing pricing strategies (price lists, governance, price tiers) and identifies margin drivers.
  • Leads workshops on pricing governance (management rules, approval workflows) with the pricing departments.
  • Supports decision-making regarding promotions and the management of markdowns.
  • Addresses omnichannel issues (consistency between in-store and online prices) and elasticity analysis.

His articles

Isometric stores connected by price curves, on a purple background

Price Elasticity in the Agri-Food Sector: Quantifying a Price Increase Before Negotiating

→
Price tag attached to a target, connected to shelves and a margin gauge

Target-Based Pricing: An Explanation of Target-Based Pricing in Retail

→
Promotional label on a scale in front of products; three scenarios compared before launch

Simulating a promotion: incremental, cannibalization, and margin arbitrage

→
A unified platform combining pricing, promotions, and retail markdowns

Pricing, promotions, markdowns: Bringing Them Together in a Single Retail Tool

→
3D price tag linked to a margin chart, a shopping cart, a shelf, and a scale

Pricing: Methods, Fair Pricing, and Margin Management in Retail

→
Stylized crossed-out price tag and calendar, Booper brand style guide illustration

Black Friday: Real Discounts, No Fake Strikethrough Prices Since 2022

→

Would you like to discuss your pricing?

Our experts are here to help you address your challenges related to pricing, margins, and pricing governance.

Schedule a meeting