Fabrice Decroo

Consulting Director

Director of Consulting and Product Offerings – Pricing Strategy

Fabrice supports retail brands with their pricing strategies, margin optimization, promotions, and pricing governance. He intervenes on omnichannel and price elasticity issues.

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His articles on retail pricing

Retail Pricing: Methods, Safeguards, and Scalable Management

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Alternatives to Pricefx, Competera, and Revionics: What Are the Options in France?

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Pricing: Methods, Fair Pricing, and Margin Management in Retail

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Black Friday: Real Discounts, No Fake Strikethrough Prices

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Setting the Right Price at the Pharmacy: A Guide for Pharmacy Owners on Over-the-Counter Products

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Geopricing: Should the same product have the same price in all your stores?

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