Fabrice Decroo

Director of Consulting and Product Offerings – Pricing Strategy

Fabrice advises retail chains on pricing strategies, margin optimization, promotions, and pricing governance. He addresses issues related to omnichannel strategies and price elasticity.

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Fabrice works with our clients early on to support their pricing management efforts:

• Audits existing pricing strategies (price lists, governance, price tiers) and identifies margin drivers.
• Leads pricing governance workshops (management rules, approval workflows) with the pricing departments.
• Supports decision-making regarding promotions and the management of markdowns.
• Addresses omnichannel issues (consistency between in-store and online prices) and elasticity analysis.