Hugues Lafitte

CEO and Founder

For over 10 years, Hugues Lafitte has been supporting retailers in transforming their pricing strategies. He leads the development of an AI platform dedicated to pricing performance management, combining simulation, governance, and business expertise.

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His articles on retail pricing

From price calculations to impact simulations: what really influences decision-making

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Organic, local, fair trade: when the real competitor to organic products is conventional produce

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Hugues Lafitte

His articles on retail pricing

From price calculations to impact simulations: what really influences decision-making

Organic, local, fair trade: when the real competitor to organic products is conventional produce

Price Elasticity: Definition, Calculation, Examples

Pricing Alerts: Large-Scale Management

5 retail pricing strategies in 2026

Would you like to discuss your pricing?