Hugues Lafitte

For more than 10 years, Hugues Lafitte has been helping retailers transform their pricing strategies. He leads the development of an AI platform designed to manage pricing performance, combining simulation, governance, and industry expertise.

At our clients' companies, Hugues works directly with retail management teams on strategic issues:

• Work with the executive committees to develop the pricing transformation roadmap (maturity assessment, project prioritization).
• Lead the development of the BOOPER MPS platform based on feedback from retailers in the field.
• Resolve trade-offs between price competitiveness, profit margins, and price image during steering committee meetings.
• Share the pricing maturity journey (Excel → business rules → hybrid AI → automation) during key retail events (Le Spot, webinars).