Booper at Tech For Retail 2026: the European retail trade show,
Booth N78

Photo of Ludovic Shum

Ludovic Shum

Sales Director

September 23, 2026

Booper will be participating in Tech For Retail 2026, the European retail trade show, at Paris Expo Porte de Versailles (Hall 7.2), from November 30 to December 1. Stop by booth N78 to talk with the team about AI-driven pricing and business rules—balancing margins, price-image, and purchasing power.

Tech For Retail 2026: Booper to Attend the European Retail Trade Show

This year, Booper is joining Tech For Retail, the European trade show dedicated to the technological transformation of retail, which brings together decision-makers from the retail, luxury, fashion, e-commerce, and consumer goods sectors each year to address the same challenges: margins, customer experience, and price competitiveness.

We are pleased to introduce our pricing platform, designed to enable retail teams to manage their prices, margins, and product assortments in real time, with a clear understanding of the impact of each decision even before it is implemented.

But beyond the technology, there is a belief we want to share:

Booper at the Tech For Retail 2026 trade show, Booth N78, Hall 7.2, Paris Expo Porte de Versailles

Pricing: A Testing Ground for Agent-Based AI

This year, Tech For Retail 2026 is placing agent-based AI at the heart of its program, posing a simple question to corporate headquarters: Beyond automation, what real value does it create on the ground? Pricing is precisely one of the areas where this promise must translate into concrete results: faster, better-reasoned pricing decisions—all while remaining under the control of business teams.

Put the pricing teams back at the center

This AI only makes sense if it first and foremost serves the teams that keep it running on a daily basis. In an environment where attracting and retaining pricing talent is a challenge in and of itself, giving them the right tools and a clear vision of their priorities makes all the difference: less time spent on low-value-added tasks, and a greater impact on margins.

Unified Commerce, Unified Data

The other major theme of this edition—unified commerce—raises the same question from a different angle: Beyond the marketing hype, are these systems truly operational? Competitor prices, sales, inventory, out-of-stocks, price elasticities—the retail industry generates a considerable amount of data every day. The challenge is no longer collecting this data, but rather orchestrating it to drive consistent decisions—from headquarters to the point of sale, both online and in-store.

See you in Paris at booth N78 (Hall 7.2)

Every year, Tech For Retail brings together more than 420 exhibitors and 15,000 decision-maker visitors for over 200 conferences focused on retail, luxury, fashion, e-commerce, and consumer goods. We’ll be there to showcase our platform with live price simulations, a competitive intelligence demo, and the entire Booper team to discuss your challenges.

We look forward to sharing this vision of the future of pricing with you from November 30 to December 1 at Booth N78 in Hall 7.2.

🎫 Get an Expo ACCESS badge (free for retailers) by clicking the link below:

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🎫 We have 20 All Access VIP passes available, reserved for retailers. Please feel free to submit your request using the form:

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👉 Will you be there, too? Let's plan to meet up at the event—booth N78.

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