Booper at Tech For Retail 2026: the European retail trade show, Booth N78
Booper will be participating in Tech For Retail 2026, the European retail trade show, at Paris Expo Porte de Versailles (Hall 7.2), from November 30 to December 1. The team looks forward to seeing you at booth N78.
On the agenda for this edition: agent-based AI and its real-world impact on headquarters, and unified commerce. At the booth, live price simulations and a competitive intelligence demonstration will explore profit margins, price positioning, and purchasing power.
Tech For Retail 2026: Booper to Attend the European Retail Trade Show
This year, Booper is joining Tech For Retail, the European trade show dedicated to the technological transformation of retail, which brings together decision-makers from the retail, luxury, fashion, e-commerce, and consumer goods sectors each year to address the same challenges: margins, customer experience, and price competitiveness.
We are pleased to introduce our pricing platform, designed to enable retail teams to manage their prices, margins, and product assortments in real time, with a clear understanding of the impact of each decision even before it is implemented.
But beyond the technology, there is a belief we want to share:
Pricing: A Test Case for Agent-Based AI
Tech For Retail 2026 places agent-based AI at the heart of its program, posing a question to corporate headquarters: Beyond automation, what real value does it create?
Pricing is one of the areas where this promise must translate into results: faster, better-reasoned pricing decisions, always under the control of the business teams.
Put the pricing teams back at the center
This AI only makes sense if it first and foremost serves the teams that keep it running on a daily basis. Attracting and retaining pricing talent has become a challenge in its own right.
Giving them the right tools makes all the difference: less time spent on low-value-added tasks, greater impact on the margin.
Unified Commerce, Unified Data
The other major theme of this edition—unified commerce—raises the same question from a different angle: beyond the promise, are these systems truly unified?
Competitor prices, sales, inventory, out-of-stock situations, price elasticities: the challenge is no longer collecting this data, but using it to make consistent decisions—from headquarters to the point of sale, both online and in-store.
See you in Paris at booth N78 (Hall 7.2)
For the 2026 edition, the organizer has announced more than 420 exhibitors, more than 15,000 visitors, and more than 200 conferences focused on retail, luxury, fashion, e-commerce, and consumer goods.
We'll be showcasing our platform there, featuring live price simulations and a demonstration of our competitive intelligence capabilities. The entire Booper team will be on hand to discuss your challenges.
We look forward to sharing this vision of the future of pricing with you from November 30 to December 1 at Booth N78 in Hall 7.2.
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The Barbotteau Group previously used a single " Markup " in Excel. It now calculates three optimal prices per product—based on volume, revenue, or margin—selected according to each category’s role, and achieved a 1-point increase in the " Markup " rating in one quarter for the products tested, with a significant improvement in its price image.
The group made the transition directly from Excel to a hybrid AI system, skipping the intermediate step of using rules. Support from management and a pilot test—which was first limited, then scaled up—helped secure buy-in, while the teams retain control over every decision.