12 to 24-month Apprenticeship – Traffic & Community Manager (M/F)
Offer Details
BOOPER is a B2B SaaS software vendor specialized in pricing, commercial optimization, and artificial intelligence applied to retail.
Since 2014, we have been supporting retailers in structuring, automating, and optimizing their pricing decisions. Our platform enables pricing, purchasing, marketing, commercial, finance, and data teams to better manage their prices, margins, promotions, and commercial performance.
As we accelerate our growth, we are looking for a Traffic & Community Manager work-study student to strengthen our digital visibility, develop our community, and actively contribute to our lead generation strategy.
Responsibilities
Reporting to the Marketing and Communications Department, you will participate in developing BOOPER's brand awareness and visibility among decision-makers in retail, pricing, data, and artificial intelligence.
Your mission will focus on three main areas:
1. Social media management and community development
You will contribute to BOOPER's reach on professional social networks, primarily LinkedIn.
In this role, you will be expected to:
- Develop and manage the BOOPER community on LinkedIn and YouTube.
- Contribute to creating an editorial calendar aligned with our market positioning and target audience
- Plan and publish content on LinkedIn and YouTube.
- Actively engage on LinkedIn to identify and interact with posts within our industry ecosystem (retail, pricing, AI, etc.)
- Help create and distribute LinkedIn and email newsletters.
- Monitor publication performance and recommend optimizations.
2. SEO and GEO Optimization
You will help enhance BOOPER's visibility on traditional search engines as well as AI-powered search engines.
Your responsibilities will include:
- Participating in defining and executing the SEO and GEO strategy.
- Expanding BOOPER's visibility within AI-generated search results (GEO – Generative Engine Optimization).
- Optimize existing BOOPER website content (meta tags, internal linking, netlinking, etc.).
- Identify new keyword opportunities through competitive benchmarking.
- Contribute to producing SEO- and GEO-focused content (Blog posts, FAQs, Glossary, Landing Pages, etc.)
- Monitor the website's SEO/GEO performance.
Desired profile
You are pursuing a Master's degree (Bac+4 to Bac+5) in digital marketing, communication, acquisition, growth marketing, or business school.
You are curious, self-driven, and passionate about SaaS, AI, data, retail, and innovative technologies.
You have a strong command of English.
Required Skills
Digital Marketing
- Solid understanding of professional social networks.
- Strong focus on lead generation.
- Ability to analyze performance and KPIs.
SEO & GEO
- Strong knowledge of organic search engine optimization fundamentals.
- Familiarity with GEO (Generative Engine Optimization) and generative AI challenges.
- Proficiency in analytics and reporting tools is a plus.
Preferred Tools
- LinkedIn / YouTube
- Canva
- Google Analytics and Google Search Console
- Webflow
You will have the opportunity to:
- Rapidly develop your B2B digital marketing expertise.
- Explore the strategic impacts of applied artificial intelligence.
- Contribute to shaping the visibility strategy of a high-growth company.
- Enhance your skills in SEO, GEO, and advanced acquisition methodologies.
- Work on high-impact projects with a high degree of autonomy.
Terms and Conditions
- Contract: 12 to 24-month work-study program
- Education level: Master's degree (Bac+4 to Bac+5)
- Location: Fully remote
- Schedule: To be defined based on the academic program
- Start date: September
- Compensation: Based on profile and legal standards
Recruitment process
Step 1 – Submit your resume
Feedback within 48 hours.
Step 2 – Interview with the Marketing Director - 30 to 45 min
Discussion regarding your experience, digital marketing vision, and skill set. Feedback within 15 days.
Step 4 – Brief interview with the CEO - 15 to 20 min
Validation of alignment with BOOPER missions and environment. Feedback within 48h.