In 2024, households spent half as much on plants in June as they did in May: from 352 to 179 million euros (Kantar for FranceAgriMer and VALHOR). And year over year, the sales patterns for April and May are shifting. A cold spring delays sales by two weeks, but the end of the season remains unchanged: each week of delay increases the sales pace that must be maintained afterward, and the produce continues to age on the shelves.
White paper
Short season, unpredictable weather: Adjust prices before you end up with excess inventory
This white paper details weekly price management during the season: four indicators to review every Monday (inventory coverage, sales velocity, 10-day weather forecast with its confidence index, and plant damage), a trigger matrix, separate rules for live plants and non-perishables, and an organizational structure for headquarters and stores. Verified figures dated from 2023 to 2026 (Météo-France, Kantar, FranceAgriMer, VALHOR, Xerfi Spécific, NielsenIQ, Jardineries et Animaleries de France).
By downloading it, you will discover
- Why a late start shortens the season rather than postponing it, and what each week of waiting costs
- Which metrics to track each week, by store and by product category: inventory coverage, turnover rate, 10-day weather forecast, breakage
- How to interpret a weather forecast based on its confidence index, given that reliability drops below 80% after four days
- When to adjust a price, when you should definitely not do so, and how to establish these rules before the season begins
- How to decide between marking down and carrying over inventory for garden furniture and grills, and why to transfer inventory before marking it down
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