Private-label brands account for nearly half of the volume of consumer goods purchased in France, with 25 to 35 percent of these products sold under the national brands they compete with (according to Senate hearings, May 2026 report). Between budget brands, private labels, and brand-name products, price differences fluctuate with pricing, promotions, and package sizes—often without anyone having decided on them. Yet every customer who moves to a different aisle changes the department’s profit margin, in euros.
White paper
Private labels, major brands, budget options: building a pricing structure that works
This white paper explains how to manage the vertical price scale for a category: the role of each tier, target spreads by category type rather than a coefficient per tier, the calculation of margin carryover between tiers in euros, and price consistency per kilogram. Verified figures from 2024 to 2026 (Senate, NielsenIQ, OpinionWay, Foodwatch).
By downloading it, you will discover
- Why national brands, private labels, and budget brands aren't managed with the same profit margin
- What range should be set for the difference between price tiers, by category, based on an average of 25 to 35 percent?
- Why does a customer who switches from a store brand to the lowest-priced option cost more than a customer who switches from a brand-name product to a store brand?
- How to Measure Cross-Floor Cannibalization Using Sales History
- How to verify that the price per kilogram is accurate, including package sizes, weights, and promotions
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