Office supplies lost 4.8% of their value in France in 2024, and the B2B sector—comprising office supply retailers and mail-order sales—declined by 8.6% over the 12 months ending in September 2025. Fewer units sold at lower prices: every discount directly impacts the margin. Yet customers check only a handful of prices—always the same ones—and discounts rarely apply to those.
White paper
Office Supplies: Focus your pricing efforts where your customers compare prices
This white paper shows where pricing efforts pay off and where they merely generate profit margins: catalog categorization based on what customers compare and repurchase, tracking profit margins on contract prices and government procurement, preparation for the back-to-school season, and pricing rules by product category. Audited figures from 2024 to 2026 (Ufipa, GfK-NielsenIQ, INSEE, DEPP, OECP, Familles de France, Simon-Kucher).
By downloading it, you will discover
- Why the market downturn, driven by paper and supplies, makes every pricing decision more costly
- How can you sort through 20,000 product listings using two questions: Does the customer compare this price, and does the customer buy it often?
- Why a discount on a product that isn't often compared represents lost profit, and where to make up for it
- How to track, line by line, the margin on contract prices and public procurement contracts signed for one to four years
- How to Start Preparing for the New School Year as Early as June Based on the Few Items on the List That Families Compare
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