In 2026, 55% of major Ilec manufacturers signed deflationary pricing agreements with French power plants. However, the price increases that were not approved in March are being implemented later in the year, driven by fluctuations in energy, packaging, and raw material costs. Each price surge forces companies to revise thousands of prices within a few days, while customers still perceive food inflation as high. Applying the same adjustment factor across the board is the quickest—and most visible—solution.
White paper
Supplier price increases: Pass them on to the sales floor without losing customers
This white paper shows how to distribute a supplier price increase on a family-by-family basis rather than applying it as a flat rate: a purchase price that fluctuates throughout the year, price increases that hit store shelves in spurts and not uniformly across all locations, customers who still perceive food inflation as high, four possible responses, and the Egalim requirements that must be verified. Figures verified and dated from 2025 to 2026 (INSEE, Banque de France, DG Trésor, Ilec, OpinionWay).
By downloading it, you will discover
- Why maintaining the markup rate during a price increase often results in recovering more than the actual cost incurred on the products customers compare most frequently
- How to Choose Between Passing Through, Smoothing, Absorbing, and Offsetting, Line by Line
- How a "role × magnitude of increase" matrix distills the essence of a campaign involving several thousand prices
- What checks should be performed before release: break-even point, price difference compared to private-label products, promotions, and reference prices over a 30-day period
- How to stagger the increases in two phases and measure their impact before a second phase
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