In stores specializing in games and toys, November and December account for 36% of annual sales. Between December 2025 and January 2026, those sales fell to one-third of their previous level. Everything therefore hinges on a short season, for which preparations begin months in advance: a mistake in pricing or quantity in December cannot be made up for in March.
White paper
Toys and Baby Care: Eight Weeks to Make Up for the Year
This white paper explains how, from June through January, to prepare for the holiday season months in advance, maintain prices in December, clear inventory without selling at a loss in January, and—in the baby care sector—retain parents’ trust in a market where birth rates are declining. Figures are verified and dated from 2025 to 2026.
By downloading it, you will discover
- Why the bulk of Christmas profits is determined before summer, when orders are placed and the catalog is published
- How to price a licensed title, a classic, and a new release with no sales history using the correct pricing formula
- How to Focus December's Market Monitoring on the Flagship Products That Define the Brand's Price Image
- How to Plan a Tiered Markdown That Yields More Profit Than a Flat Discount in January
- Why, in baby care, product line consistency matters more than the lowest price
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