A dog owner spends an average of €517 per year on pet food (Facco-Odoxa Barometer 2026). They return to the store every time they finish a bag, but they split their purchases between supermarkets, pet stores, online retailers, and garden centers—where only 14% of dog owners buy pet food. At the same time, prices for pet products have been falling since April 2024, and specialized websites are slashing prices in waves. Applying “garden” rules to the pet food aisle means losing customers on the prices they compare and giving up profit margins where they don’t compare.
White paper
Pet Store: The Loyalty Section Isn't Managed the Same Way as the Garden Section
This white paper shows how to manage the pet supply section of a garden center as a loyalty-building department: identify the few dozen products on which customers base their judgment of the store, keep their prices within a narrow range and charged by the kilogram, generate profit margins on items customers don’t compare, and reward customer loyalty at a fair price, in accordance with the specific regulations governing pet food. Figures verified and dated 2025 and 2026 (Facco and Odoxa, Promojardin-Promanimal, INSEE, DGCCRF).
By downloading it, you will discover
- Why the pet supply business isn't run like the grocery business: customers who keep coming back for years, the same brands everywhere, and prices listed per kilogram
- How to identify the benchmarks against which customers judge your prices—and those they don't compare
- How the Price Drop Since April 2024 and the Pace of Specialized Online Retailers Are Changing Things
- How to calculate a subscription discount or a group purchase, and what the law says about it: the “sale at a loss” threshold plus 10 percent; promotions capped at 34 percent
- How to Lower Your Price Points Without Sacrificing Margin, Using a Role-Based Pricing Strategy
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