On average, a washing machine stays in a household for eleven years, but manufacturers update their product lines every year. In the meantime, retailers are stuck with inventory of models that have already been replaced. The outgoing model remains at full price for too long, then is sold off—sometimes at a loss—while the new model struggles to sell alongside an almost identical product priced much lower.
White paper
Product Line Refresh: Launch at the right time, at the right level
This white paper details the mechanics of the transition from an outgoing model to its replacement: transition date and remaining inventory, markdown tiers, legal minimum price, and supplier compensation; price difference with the incoming model; the 30-day rule applied to successive markdowns; and distribution channels. Audited figures dated 2025 and 2026 (Gifam, Xerfi, NielsenIQ GfK, OpinionWay, Fnac Darty, DGCCRF).
By downloading it, you will discover
- Why the true cost of an outgoing model that is in storage is its loss in value, not its storage
- How to Set the Switch Date and Order Cut-off Point Using a Coverage Ratio
- How to determine the dimensions of three clearance levels above a floor that the supplier can move
- What gap should be maintained between the outgoing and incoming items, and how should the increments be specified to maintain a single previous price?
- Where to sell off excess inventory: clearance corners, online marketplaces, clearance retailers, or giving items a second life
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