In 2025, sales of built-in appliances declined by 7.3% in value, compared with a 2.8% decline for freestanding appliances (Gifam). And built-in appliances aren’t typically purchased individually: in 80% of kitchen renovations, an average of two large appliances are purchased. However, many retailers price each appliance based on the previous day’s rates and then offer a project discount decided on the spot, without knowing which appliance the discount applies to or what it costs in terms of profit margin.
White paper
Built-in: Price kitchen projects, not appliances
This white paper shows how to price a kitchen project while managing the margin on a per-appliance basis: a bundle discount capped by the margin generated by the appliances it includes, broken down proportionally by margin, displayed in a single line, packages built by role, and pricing tiers tested under worst-case scenarios. Figures verified and dated 2025 and 2026 (Gifam, NielsenIQ GfK, IPEA, Xerfi, Que Choisir, Notaires de France).
By downloading it, you will discover
- Why built-in appliances are treated as a project: On average, two major appliances are purchased in 80% of kitchen renovations, and four when setting up a new home
- How to calculate the maximum prize discount, and why it should never exceed the profit margin on the devices it awards
- How can I divide a storage space between the oven, the counter, the range hood, and the dishwasher without having to run a pipe under the countertop?
- How to create role-based packages and a tiered pay scale that pays more at each tier
- How to respond to a kitchen designer’s comprehensive quote with a clear project proposal, and what guidelines to establish leading up to delivery (reference prices, bundled sales, VAT, brand offers)
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