In 2025, sales of consumer electronics declined for the fourth consecutive year in France, to €30.3 billion (down 1.6%). In a market that is no longer growing, where customers compare prices across stores, websites, marketplaces, and refurbished products, constantly matching the lowest price is tantamount to letting competitors set your prices. And a fair launch price turns into costly inventory as soon as the next model is announced.
White paper
Today's good price will be too expensive tomorrow: managing the price of high-tech products throughout their entire life cycle
This white paper explains why pricing in the high-tech sector should be managed throughout the entire product lifecycle rather than simply chasing the lowest price: a shrinking market, prices plummeting upon the announcement of a successor model, the spiral of automatic price alignment, end-of-line markdowns, and the 30-day rule. Verified figures from 2025 to 2026 (NielsenIQ, Fevad, Kantar, IDC, UFC-Que Choisir).
By downloading it, you will discover
- Why constantly matching the lowest price is tantamount to handing over your pricing strategy to your competitors, given operating margins of 2%
- How to Set a Pricing Rule by Product Life Cycle Stage: Launch, Maturity, Announced Successor, End of Life
- How to categorize products into bestsellers, image products, long-tail products, and accessories to determine where to focus your market efforts
- How to Regulate Price Bots Using Six Safeguards, from Minimum Margins to Measuring the Impact of Price Drops
- Why an early price reduction costs less than a forced price reduction, and how to set the reference price 30 days before a peak period
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