March, April, and May account for 40% of garden centers’ annual revenue, and a rainy Saturday in mid-April has a greater impact than an entire week in November. With a profit margin of 19%—the lowest in the retail sector—a pricing error in the spring cannot be made up for. A pricing schedule set in February takes no account of the weather in April.
White paper
Prices Vary by Season: Plan, Set, and Maintain Your Pricing Strategy at Garden Centers
This white paper explains why, in garden centers, prices are not set for the season but are managed throughout the season: week by week based on the weather, store by store based on plant inventory, and department by department based on the benchmark competitor. Verified figures from 2024 to 2026 (INSEE, Jardineries et Animaleries de France, Promojardin-Promanimal, VALHOR, BCG).
By downloading it, you will discover
- Why a pricing error in the spring can't be made up for, when March, April, and May account for 40% of revenue
- How can you tell the difference between a postponed sale and a lost sale after a rainy weekend, before removing the sale price tags?
- Why do plant markdowns cost the most when they're implemented late, and how can they be phased in, store by store?
- How to display a progressive markdown in accordance with the 30-day reference price rule
- How to identify a key role and a benchmark competitor for each category, from potting soil to dry food and perennials
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