51% of French people intend to buy a smartphone that has been professionally refurbished (2026 Recommerce Barometer, Kantar Insights). But a refurbished phone has neither a suggested retail price nor an identical product code across different retailers: each unit has its own model, grade, battery, and buyback price. As a result, many retailers simply adopt the prices listed on online marketplaces, without knowing whether those prices cover their costs or whether they threaten their sales of new devices.
White paper
Refurbished: Set the price for a product that no longer has a list price
This white paper explains how to set the price of a refurbished product within a price range: a minimum price per channel (full cost, VAT on the margin, private copying levy, two-year warranty), a maximum price per grade (minimum price difference from a comparable new product), and a market price based on comparable condition. Audited figures from 2024 to 2026 (Recommerce and Kantar Insights, Xerfi, Arcep, FDM CCS Insight, DGCCRF, BOFiP).
By downloading it, you will discover
- Why the price offered by platforms isn't enough: it may fall below your full cost or come too close to the retail price of your product line
- How to calculate a minimum price per channel, including VAT on the margin, the private copying levy, and the two-year legal warranty
- How to price based on battery grade, generation, and condition—the primary indicator of longevity for 34% of French people who are still undecided
- How to position new and refurbished products within the same price range to avoid cannibalization
- What indicators should trigger a review of the pricing schedule, from new-product price declines to the aging of inventory by grade?
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