At Fnac Darty, the gross margin reached 28.0% in 2025, an increase that “stems primarily from the growing contribution of service activities” (2025 annual results). While the product margin is measured in percentage points, warranties, installation, and financing make the difference. But many of these services are still priced out of habit: a flat fee, a percentage of the price, or a no-fee option available to everyone.
White paper
Warranty, Installation, Financing: Pricing for High-Tech Services
This white paper explains how to price each service based on its actual cost, the value perceived by the customer, and the applicable regulations: legal guarantee of conformity, express consent, 30-day right of withdrawal, duty to advise, and enhanced consumer credit regulations effective November 20, 2026. Audited figures from 2024 to 2026 (Fnac Darty, ADEME and GIFAM Insights, Floa and Kantar, Banque de France, ASF, ACPR, La Médiation de l'Assurance).
By downloading it, you will discover
- Why warranty and installation costs can account for nearly half of the profit margin on a shopping cart order, even though it represents only one-fifth of revenue
- How should an extended warranty be priced on a tiered basis, given that in half of all cases, French consumers refuse to pay more than 30 percent of a product’s value to have it repaired?
- How to Offer a Service Without Imposing It: Active Choice, Transparent Pricing, Reminder of the Right to Opt Out, and What the Offer Adds to the Statutory Warranty
- How Much Does a Three-Installment Payment Plan Really Cost, and How Can You Prepare for the Rules Taking Effect on November 20, 2026?
- Which metrics to track after the sale: policy issuance, cancellations, claims rate, and contribution by product category
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